“It's not the best idea that wins. It's the most persuasive.” - Ben...

Here’s the truth: 82% of first-time visitors to your website take no action. Why is that?

Recently I was honored to attend a webinar interview with Seth Godin. If you don’t know who...

"Most people don't actually know this about me... but I don't like sales. In my 27 years...

"They don't really understand how to transform the experience from a cold transaction into a...

"When we make burned out, unengaged teams finish through force, we lose out on an...

"When we feel safe, we can be vulnerable and look at our stories of our life without...

The importance of brand messaging is lost on most people in business. This isn't an assumption. I...

 It's time for all of us to embrace our weird!  Why? Because that is  the very...

Jen came to me exasperated. She was living a slow demise in a cubicle selling affiliate marketing...

... your customer is!

A BIG mistake that companies make is positioning themselves to be the hero....

I don't know how they figured this out - or if it's even true - but the point is, in our...