Blog & Podcast

Most people use AI wrong and wonder why their content sounds flat and forgettable. Brand strategist Lee Aldridge believes in AI brand strategy and reveals how to use AI like a divination tool: do the ROOTS work first, feed it your truth, then let it translate your voice across every platform. When AI has something real to work with, it stops producing generic copy and starts producing content that is unmistakably you. Soul work first. AI second. That is the whole formula.

95% of your website visitors leave without booking. That's not a copywriting problem. It's a clarity problem. Here's what actually moves the needle.

95% of your website visitors leave without booking. That's not a copywriting problem. It's a clarity problem. Here's what actually moves the needle.

When you optimize your website for conversions, you are playing the digital marketing correctly. But many of today’s web designers don’t have a clue about digital marketing best practices in today’s world. You’ve got to think about more than colors, logos, fonts and images. Visitors want to be engaged and get their answers fast. They don’t want to have to fish for answers, or pour through paragraphs of copy. If brand strategy is not employed, companies risk losing revenue

All my life, I've been known as someone who gets things done. It was part of my identity. The one who delivers. The one who goes the extra mile. The one whose clients always get more than they expected. That sounds like a strength. And it is — until it isn't. Until you are running on fear, anxiety and stress. Then everything unravels.

Authenticity is essential for creating the connection and gaining trust -- the trust it takes for someone to take action. Once we connect, we're golden. But in a world where many brands make fake videos and engage in deceptive practices, consumers are becoming increasingly savvy at detecting inauthenticity.