Building trust is key to a successful business because people buy from those they trust.
What is branding anyway?
Branding can be obscure. It’s an art and a science. It’s a website and it’s not.
And if you don’t get it right, it can be a liability. Because a confused person never buys. And if your visitor is confused by you and your message, they will leave.
Branding is about representing you and the vision you have for your business in its organic, authentic form. Your brand visually and instantly reflects your values and why you do what you do.
Sure your logo, colors, fonts and images are all a huge element to your brand story.
But overall, it’s the experience you want your customer to feel when they visit your website.
A clear message and brand strategy will create a consistent message on your website and marketing collateral that your audience will remember, they will believe...
I remember going through Daniel Bryan's medicine wheel. Medicine Wheel is a year long program where we meet four times a year and study the four directions of the Incan and Shamanic tradition.
I'm telling you, going through this program changed my life.
The last direction is by far my favorite of them all. The last direction is about committing to honoring yourself and your gifts and I'm going to ask you to consider this for yourself. Last week I talked about using your innate gifts to create a brand that is authentic and I want you to really ask yourself if you are currently in alignment with those gifts.
I went from being this small little mouse behind a camera for 35 years to taking little steps, baby steps to coming out and getting bolder and bigger leaps. That's all you have to do to get real results, just spend five minutes a day feeling how you really want to feel in your life and your business. Then take inspired action. That's all it is....
Let me ask you something, do you know why is having an authentic brand important?
Because it all comes down to happiness.
If we're not in alignment with what we're doing, and it does bring us joy, we're not happy. It's not sustainable. It all comes down to happiness. That's why when you are creating a brand that is authentic to you it’s important to start at the beginning. Who are you? What do you love to do? What is your hobby? Whatever those things are, it’s important to write them down and understand who you are. Why? Because when you come into alignment with your soul, these things that bring you joy get integrated into the work you're doing in the world. This is what will make you successful!
Let me give you an example. Helen is an interior designer that came to me a few years ago and she creates custom patterns and surface designs. Helen wanted to sell clothing with her prints on them, dresses, pillows and fabrics by the yard with her...