Blog & Podcast

Most websites convert between 1–5% of visitors. That means up to 95% of the people landing on your homepage leave without taking action. Why? Because they’re there for one reason only: To see if you can solve their problem. And if they can’t tell within seconds, they’re gone. They’re asking: “Can you help me?” If that answer isn’t obvious immediately, they click away. See ya. Adios. Arrivederci. 

Indeed, Rachel left a lasting legacy of love, laughter, and the, sometimes excrutiating, human journey of life. In 2016, my team and I had the honor of traveling to Oregon for a 4-day Business Branding Photojournalism shoot with Dr. Rachel. What a glorious trip that was! First in Portland, where she lived, we spent 2 days shooting many locations documenting. Then, we spent 2 days shooting on the spectacular Oregon coast.

We are not in the "AI is coming" era anymore. It's here. And the question isn't if you'll use it, it's how.

Branding isn’t about being everything to everyone. It’s about being the one they instantly recognize as right for them.

There’s a moment — and if you’ve lived long enough, you know it — where you just stop giving a damn about fitting in.

Whether you’re just starting out or deciding to rebrand, figuring out how to brand your website is a difficult process. Once committed, going about it in the right way, in the right order, will determine if you sail into the sunset spreading rose petals behind you or if you sink into the abyss of wasted time and money.  A solid brand strategy is the critical first step.    This is the foundation you lay, and your guiding truth going forward when making all your other content

“It’s only when you come to the edge do you grow? It’s only when you come to the precipice, do we change.” There’s a myth that after enough ego deaths, dark nights of the soul, tear-stained pillows, phoenix rebirths, and the occasional existential meltdown with your therapist, we should emerge as frequency-polished, titanium, trauma-proof beings. Nope. We’re smack in an age of shedding—letting go of falsehoods and choosing what’s true. Whether we meant to or not. We’re at th

We all love a good story. They pull us in and we transform. Imagine what can happen when you use story in your marketing copy.