What It Takes in the Age of A.I. to Stay Relevant

We can’t look to the past for solutions. Because we are moving into the new age of conscious business, and all of us are needed - it’s all hands on deck time!

This means innovating and doing things we haven’t done before.

And so...

I remember when I had my Business Leaders with Soul Podcast in 2021 with many of today’s thought leaders and change-makers. It was a great run and valuable education -- on many levels. Professional of course. But what surprised me was the growth I experienced having pushed through several uncomfortable moments.

It was amazing to speak to these leaders who are innovative, full of life wisdom, and they are smart, smart, smart! (Check out the podcasts here on this blog.)

I had never done a podcast. I’ve recommended them as a strategy to some of my clients if it fits their personality, but I never considered it for myself.

Until my business coach recommended it for me as a great marketing strategy while also making a contribution.

And… I hit a growth edge. 

When this happens, whether it’s video marketing, getting on stage, and now podcasting, it always unnerves me. 

My usual certainty and confidence goes out the door, leaving only a dust heap of technical details to distract me.

I've learned through sheer experience to see the patterns some superficial, but mostly they have been deep that requires unwavering self-awareness.

I get to rise above my nerves, my ego, my comfort zone - and put my service first.

That's the thing about visibility for women -- we must feel we have thought through everything, given the gestation the time it deserves, and feel clear in our next steps - even if we are 100% clear, we trust in our next right step.

And we put our tow in the water by focusing on what you stand for.  

The reason I launched that podcast four years ago was to shed light on all the amazing, innovative and brilliant people who are doing good in this new world - the new age of conscious business. And it’s the reason Soul Story Creative exists. 

Claiming our imperfections and getting out there anyway, is the most authentic thing we can do. 

It’s my job to bring that out and to put strategy around it. 

It’s your company, your values, your vision. You know what you can promise to deliver to your clients. Only you know what is seeking to emerge and I am your mirror to reflect back to you what you already know in your soul.

All this is saying that we have to get you out there so your ideal clients can find you. Newsletters, videos, podcasting, keynote speaking, authoring a book, for a few examples.

This is creating connection in a digital world. Authentically and with soul.

We all must push through these marketing initiatives and not let perfectionism get in the way of 'doing good in the world'. We want to maintain integrity and alignment with our high standards and excellent products.

With aligned content you adore, you will get out there and do what it takes so you can be found!

All for the honor of getting them out there to do good in the world."Our Self Image and our Success tend to go together. Change one and you will automatically change the other." - Zig Ziglar