Clear Compelling Message
Build trust quickly.
Captivating
Visual Identity
Be impressive.
High-Function
Beautiful Website
Strategy-focused.
Hi, I'm Lee Aldridge
I am a brand strategist and brand messaging expert with a background in visual storytelling.
I’m the guide who helps purpose-driven business owners transform their scattered ideas into a magnetic brand rooted in their truth.
I blend intuition with strategy, brand psychology with soulful storytelling, and give you the words, visuals, and tools to be seen — clearly, confidently, and in full alignment.
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Clarity Is My Craft — Storytelling Is My Lens
With decades of experience in brand communications and storytelling—first behind the camera, now behind the message—I help service providers, coaches, and experts like you show up with clarity, confidence, and resonance.
I’ve always had a knack for capturing the essence of someone’s story.
For years, it was through photography.
Now, I translate that same intuitive understanding into digital language that lands -- words and visuals that feel true, connect deeply, and move people to action.
"I don't tell you who to be. I show the world who you are." - Lee Aldridge
Clarity That Connects:
Aligning Your Message with Your Mission
Most people come to me knowing something is wrong but not sure what it is. - It's a vague knowing.
What they really need is clarity, and great content.
Because even the best social media editorial calendar or smartest marketing plan will fall flat without a clear, compelling brand story message.
That’s why I take a different approach than most -
I start with YOU.
Your Power Positioning
—your values, your voice, your vision—
Because these days, in this changing marketing environment, it's your thought leadership that gets the attention.
Especially where search engines like Google are concerned.
What I Stand For
It's not just branding.
For me, it's a spiritual endeavor.
STEP 1: The Roots
CLARIFY
I clear my mind walking in the woods with Rosie.
Clarity comes from within. The clarity I find in the quiet moments—walking through the woods with Rosie, where we just walk, and wander, and waddle. No agenda.
These walks are more than just a routine; they're a practice in grounding and reflection.
In these serene settings, I reconnect with my inner compass, allowing me to guide others with authenticity and purpose.
It's in nature's simplicity that my cup refills - magically.
STEP 2: The Trunk CAPTIVATE
The innate beauty of nature delights me.
There is inspiration in the quiet elegance of nature—its balance, rhythm, and effortless beauty.
In a world filled with noise and distraction, it's in creating spaces—digital or otherwise—that offer us the experiences for others that not only look beautiful but also feel intuitively right, because it is your true essence shining through.
We land on your website, and it's a wonderful, easy experience where we find the answer we were looking for.
STEP 3: The Branches
COMMUNICATE
Its the way I talk to myself that matters most.
Our most important relationship outside of Source God is our relationship with ourselves.
The way I speak to myself shapes how I connect with others.
Clear, compassionate self-talk is the foundation for authentic communication.
Honor your inner voice, and your business becomes a spiritual journey.
A soul story brand that resonates deeply with those you love to serve.
Strategy-First Approach
Starting with strategy fixes:
Wasted Marketing Investments: constantly recreating marketing strategies, wasting resources.
Unclear Brand Promise: confusion about your brand's value proposition and distinction, hindering trust and growth.
Inconsistent Messaging: Losing customers due to unclear brand messages and disjointed marketing efforts.
Visibility challenges: Lack of credibility and authority and feeling stuck and invisible, unsure how to be seen and attract the right customers.
Messaging With Soul & Story
It’s not about sounding clever.
It’s about being clear, authentic, and easy to buy from.
No fluff. No jargon. Just clear, compelling words rooted in your truth.
I’ve been shaping brand stories for over a decade, drawing from my background in visual storytelling and brand communications.
In 2015, I trained with Donald Miller, the creator of StoryBrand, and have integrated his framework into my work as a storyteller, tailoring it to each client's unique voice and vision.
Whether you’re a coach, consultant, or service provider, your work is personal—and your words should be too.
You bring the vision. I’ll write the story that sells it.
Need Content Creation Services?
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Thought Leadership
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Website Copy
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Social Media posts
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Video Scripts
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Linkedin Profile
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Blogging
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Webinars & Talks and more.
Let's talk!
Spotlight Case Study
Meet Alejandra & Jon Aviná
Herencia Landscaping, Los Angeles, CA
The Herencia Family is more than just another landscape company - they are a family that has been creating outdoor spaces for generations.
When Ale's dad passed away unexpectedly, she and Jon inherited the business. While they had both been working in the business, they now had the responsibility of the family legacy.
And they had bigger ideas go beyond home lawn maintenance to expand into creating outdoor spaces to honor her dad's love of outdoor family times, while also improving the value of a homeowner's investment.
But they had no idea how to make it happen.
Their Results
Ale and Jon have taken their brand story to market.
In their first year, their revenue has grown by 36%.
Year Two is on target to increase by another 60%, calculating to over 214% growth in revenue in just two years.
They are getting new leads daily and their Instagram strategy is paying off as they are becoming known as Southern California's premier landscaping and design company.
"Our family legacy is flourishing! We are so happy with the results of Lee's branding and her marketing team is getting us new business!" - Alejandra Aviná
"I had no idea how I was going to make my business work - still struggling after 3 years. After going through Lee’s program, I have seen a 100% increase in revenue in less than 2 years! The best thing is now I’ve realized my dream of opening a thriving wellness center!"
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Dannielle Bryan
ShamanicTwist.com
"The Brand Story & Content Library offers all the compelling language we need to create our content! There are so many choices and so many ways to use it. It has the flexibility for our members to maintain uniqueness in their messaging, in their practices, while maintaining a consistent brand message globally. It’s brilliant!"
Lynn Thomas
Founder of Eagala and Arenas for Change
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