In a noisy digital world, clear communication is your greatest asset.
That’s why everything we do starts with strategy—so your website, content, and marketing don’t just make sense, they make sales.
Clear Compelling Message
Build trust quickly.
High-Function Beautiful Website
Be impressive.
Smart Effective Marketing
Strategy-focused.
Why We Exist
Most people come to us for a website. What they really need is clarity.
Without a strong foundation, even the best design or smartest marketing plan can fall flat.
That’s why we begin with your story
—your values, your voice, your vision—
and translate it into a cohesive, results-driven brand.
We call it the Brand Strategy Tree™:
The Brand Strategy Tree
Fixes problems like:
Wasted Marketing Investments: constantly recreating marketing strategies, wasting resources.
Unclear Brand Promise: confusion about your brand's value proposition and distinction, hindering trust and growth.
Inconsistent Messaging: Losing customers due to unclear brand messages and disjointed marketing efforts.
Visibility challenges: Lack of credibility and authority and feeling stuck and invisible, unsure how to be seen and attract the right customers.
The Brand Strategy Tree
Full Service Marketing
STEP 1: The Roots
CLARIFY
Brand Story & Marketing Playbook
Power Positioning
Ideal Client Attraction
Market Research
Revenue Model
Customer Journey & Systems
STEP 2: The Trunk CAPTIVATE
Logo & Brand Visuals
Logo
Color Palette
Fonts
Website
Images & Media
Design
STEP 3: The Branches
COMMUNICATE
Smart & Conservative
Social Media
SEO
Google My Business
Video Marketing
Website Optimization
Email Marketing
Podcasting
Webinars & Events
Paid Ads
Meet Us
A mighty team of specialized digital experts led by Lee
Lee Aldridge
Founder, Brand Strategist & Copywriter
With decades of experience in brand communications, strategy, and Storybrand copywriting, I guide B2B consultants and experts like you to show up clearly and confidently.
Dedicated to helping businesses break through growth barriers, I strategically guide you to build a strong foundation that stands the test of time.
We deliver grounded strategy, beautiful websites, and sustainable marketing plans—with clarity at the center.
Copywriting With Soul & Story
It’s not about sounding clever.
It’s about being clear, authentic, and easy to buy from.
No fluff. No jargon.
Just clear, compelling words rooted in your truth.
Trained by Donald Miller (creator of StoryBrand), I use a proven framework to shape your message into a story that attracts the right people and inspires them to act.
Whether you’re a coach, consultant, or service provider, your work is personal—and your words should be too.
That’s why every brand story, every headline,
every call to action is carefully crafted to reflect your unique essence.
You bring the vision. I’ll write the story that sells it.
“Successful marketing only occurs when your message is compelling and strategic, and marketing that gets it in front of your ideal customer and causes them to take action.”
- Lee Aldridge
Spotlight Case Study
Meet Alejandra & Jon Aviná
Herencia Landscaping, Los Angeles, CA
The Herencia Family is more than just another landscape company - they are a family that has been creating outdoor spaces for generations.
When Ale's dad passed away unexpectedly, she and Jon inherited the business. While they had both been working in the business, they now had the responsibility of the family legacy.
And they had bigger ideas go beyond home lawn maintenance to expand into creating outdoor spaces to honor her dad's love of outdoor family times, while also improving the value of a homeowner's investment.
But they had no idea how to make it happen.
Their Results
Ale and Jon have taken their brand story to market.
In their first year, their revenue has grown by 36%.
Year Two is on target to increase by another 60%, calculating to over 214% growth in revenue in just two years.
They are getting new leads daily and their Instagram strategy is paying off as they are becoming known as Southern California's premier landscaping and design company.
"Our family legacy is flourishing! We are so happy with the results of Lee's branding and her marketing team is getting us new business!" - Alejandra Aviná
"I had no idea how I was going to make my business work - still struggling after 3 years. After going through Lee’s program, I have seen a 100% increase in revenue in less than 2 years! The best thing is now I’ve realized my dream of opening a thriving wellness center!"
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Dannielle Bryan
ShamanicTwist.com
"The Brand Story & Content Library offers all the compelling language we need to create our content! There are so many choices and so many ways to use it. It has the flexibility for our members to maintain uniqueness in their messaging, in their practices, while maintaining a consistent brand message globally. It’s brilliant!"
Lynn Thomas
Founder of Eagala and Arenas for Change
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