Blog & Podcast

Most websites convert between 1–5% of visitors. That means up to 95% of the people landing on your homepage leave without taking action. Why? Because they’re there for one reason only: To see if you can solve their problem. And if they can’t tell within seconds, they’re gone. They’re asking: “Can you help me?” If that answer isn’t obvious immediately, they click away. See ya. Adios. Arrivederci. 

Branding isn’t about being everything to everyone. It’s about being the one they instantly recognize as right for them.

We all love a good story. They pull us in and we transform. Imagine what can happen when you use story in your marketing copy.

What's the most important question to ask yourself when starting work on a new marketing project? Most of us would say : ”What am I...

I don't know how they figured this out - or if it's even true - but the point is, in our fast-moving world, our attention spans are short...

Maybe you've already gone through a website redesign at some point. Actually, if you are like most clients, maybe you’ve gone through...

Authentic Branding   Customer Journey   Story Copywriting Feb 23, 2022 If you’re reading this, you’re likely a smart, savvy business owner, and you have great value to offer clients. But it can be difficult to gain traction with your business without knowing the ins and outs of marketing. And the more customers that bounce from your website, the more frustrating it gets.   A common problem that comes up when you’re trying to get the word out to customers and generate leads is

When the “ship hits the sand”, building emotional resilience helps us draw on our inner strengths. We learn, grow, and find ourselves on...

You know, I didn't name my beautiful company by random thought.   No, Soul Story Creative came to me.   That’s right. She came to me -...

Isn't relief one of the best feelings ever? Who doesn’t LOVE that feeling of reassurance and relaxation following release from anxiety or...

Jen came to me exasperated. She was living a slow demise in a cubicle  selling affiliate marketing after having an exceptional career as a World X Games Champion Halfpipe Skier. She was desperate to get out of her 8-5 grind and begin her dream business - a transformational coaching business guiding women to carve a new path for their future.  She knew  it was time to move on. So what did she do? Sit around and complain?  Not Jen. She listened to her inner guidance.  For me, o

Building trust is key to a successful business because people buy from those they trust.   So, what is branding anyway?   Branding can be...

The importance of brand messaging is lost on most people in business. This isn't an assumption. I hear it all the time. "Can you make me...

Brand Messaging   Soul Story Brand   Spiritual Marketing   Thought Leadership Mar 01, 2023 I’ve been an entrepreneur all my life and ran...

Authentic Branding   Conscious Business   Mindset Oct 19, 2022 I always laugh when commentators refer to sudden changes and relentless...

Authentic Branding   Brand Strategy   Conscious Business   Power Positioning   Spiritual Marketing Sep 22, 2022 Let me ask you an...

Authentic Branding   Brand Strategy   Power Positioning   Spiritual Marketing   Thought Leadership Oct 14, 2021 It's time for all of us...

Are you feeling the pressure of an economic downturn? Maybe you've heard the dreaded "R" word—recession—whispered in the business...

Quite frankly it was the shock of it all. The build up and then the actual exertion it takes to catapult yourself into a new life. ...