Nervous System Marketing: What If Doing Less Is Actually the Strategy?
All my life, I've been known as someone who gets things done. It was part of my identity. The one who delivers. The one who goes the extra mile. The one whose clients always get more than they expected. That sounds like a strength. And it is — until it isn't.
Until you are running on fear, anxiety and stress. Then everything unravels.
8 min read
At the Precipice: What Real Growth & Story Branding Looks Like Now
“It’s only when you come to the edge do you grow? It’s only when you come to the precipice, do we change.” There’s a myth that after enough ego deaths, dark nights of the soul, tear-stained pillows, phoenix rebirths, and the occasional existential meltdown with your therapist, we should emerge as frequency-polished, titanium, trauma-proof beings. Nope. We’re smack in an age of shedding—letting go of falsehoods and choosing what’s true. Whether we meant to or not. We’re at th
5 min read
The Secret to Gaining Brand Trust with Your Audience
We all love a good story. They pull us in and we transform. Imagine what can happen when you use story in your marketing copy.
8 min read
Your Brand Ain’t a Brand If It Ain’t Got No Soul
You know, I didn't name my beautiful company by random thought.
No, Soul Story Creative came to me.
That’s right. She came to me - the idea, the name and her birth in 2016. We have had a wonderful relationship and journey so far.
5 min read
ROOTED Branding: What Really Holds a True Transformation
Out of all that, I refined my branding process I now call ROOTED Branding — a way of helping leaders build brands that can weather any storm because they’re anchored from the inside out.
7 min read
Embrace Your Weird & Make Them Take Notice
It's time for all of us to embrace our weird! Why? Because that is the very thing that will make you stand out in a noisy marketplace! ...
3 min read
