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Quickstart Brand Story Playbook

Clarify your message, position your business, and get a done-for-you roadmap to take you to market with confidence.

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Strategic     |      Soulful      |    Aligned

Your Brand Feels Unclear & Disjointed

When you can’t clearly articulate your value, it’s almost impossible to consistently attract the right clients.

 

And without strategy, your marketing will fall flat.

You’ve outgrown the “winging it” phase.  You know you need a real strategy, but don't want to invest in months of coaching.

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 You just want someone to pull it all together for you, and hand you the plan. ​

Introducing
The Quickstart Brand Story Playbook

Whether you’re just starting out or already established, the real challenge is the same: clearly articulating your value and getting to market without overspending.
This is your path forward.

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​Your Done-for-You Soul Story Strategy — Ready to Use

What You Receive

  • Focused consulting and coaching on your chosen area

  • Your Soul Story Brand Guide & Go-To-Market Playbook

  • Tools, checklists, or templates from my vault to help you execute

Why Clients Love This

It’s the perfect balance between DIY and high-ticket coaching.

You get clarity, direction, and a clear roadmap.

And without the long-term commitment. 

 

Whether you’re a start-up, a solo service provider, or ready to hand a plan to your own team, this gets you moving fast.

#quickstart-options

Your Investment - $1700

$1000 at booking, $750 at the delivery of your brand story & playbook.  

This is a comprehensive, strategic foundation, created for you, building your distinct power positioning - the most effective way to stand out in today's market as a consultant or coach.  Ready?  

Ready to Get Started?

Pick your payment option below and let’s get your brand working for you, not against you.

(Save $50 when paid up front)

$1,000 now + $750 due at delivery

My Approach - The Roots Method

Lead With Soul Power Positioning - Not Money 

Before a tree can stand tall, it needs deep, healthy roots. 
The roots form the soul of your business.

 
We leverage your distinction in your market to attact your ideal clients to you
by starting with the roots - you and your soul alignment. 

When these three steps are taken in order, 

everything above ground thrives and your marketing gets easier.

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Step 3: Branches & Leaves:

A simple, strategic Go-To-Market plan so you know exactly how to show up and attract the right clients.

Step 2: Trunk:

A strong, functional website and brand visuals that make you look as good as you are.

Step 1: The Roots:

Power positioning, ideal client clarity, and messaging that connects.

How It Works

Step 1:
Clarify the Roots

Receive your clarifying questions, and meet with Lee on Zoom for two 75-minute sessions. 

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  • Define your Power Positioning so you stand out immediately

  • Identify your Ideal Client Profile (ICP) and message-to-market match

  • Pinpoint trends, opportunities, and what to watch for in your space

  • Review and refine your offers for clarity and relevance.

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Step 2:
Strengthen Your Trunk

  • Audit your website’s design with specific recommendations for improvement

  • Visual Brand recommendations for fonts, colors, design, and imagery

  • Guidance on personal brand photography prep and finding the right photographer. 

Step 3:
Branches & Leaves

  • Create a simplified, easy-to-implement Go-to-Market Playbook

  • Step-by-step list-building and email marketing strategies

  • Suggest best-fit social media platforms and key improvements

  • Identify high-ROI visibility channels for thought leadership (podcasts, speaking, webinars)

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What You Receive

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A Signature Brand Story Guide
Five powerful sections that distill your authentic voice, message, and market position into a strategic narrative you can use everywhere — from your website and social posts to pitches and presentations. This is the foundation that makes every word you write (or say) attract the right people.

A 15-18 Page Go-To-Market Playbook
A custom, actionable roadmap that tells you exactly where to focus your time and energy to grow visibility, authority, and trust. You’ll know what to do first, what to skip, and how to stay consistent without burning out.

Website Audit & Visual Brand Photography Prep
Pinpoint exactly what’s helping (and hurting) your online presence. You’ll get high-impact website improvement recommendations plus a brand photography prep guide so your images reflect your authority, personality, and offer.

Visibility Recommendations + Ready-to-Use Resources
Curated channels, platforms, and opportunities that match your audience and goals — plus templates and resources you can implement yourself or hand off to your team immediately.

Plus: Your AI Co-Pilot
I’ll show you how to use AI as your creative partner — not your replacement. You’ll get custom prompts tailored to your brand voice, so you can generate fresh content, fast, without losing your unique personality.

Get clear, distinct brand positioning and messaging in about 2 weeks, and go-to-market strong -- and without the long-term commitment.

Let's get you out there! 

 “We can never see ourselves as clearly as we see others. That’s why we hold up a mirror. And I see so much beauty in you.” — Leslie O'Kane  

 

Hi, I’m Lee Aldridge, ​and I’m your brand clarity mirror—a guide who blends strategy, brand psychology, intuition, and soulful storytelling to help you shape your brilliance into a magnetic brand that will serve you for years to come.

I have over 27 years of experience mentoring women through radical life changes. As a result, my superpower is in soul-aligned brand strategy that blends emotional resonance with marketing acumen.

I don’t do branding that feels fake or forced. 

​I guide you to emerge your calling and name it, shape your message, and launch with confidence.

Because when you’re finally ready to step forward in full truth and visibility, you deserve a brand that rises to meet you.  And an online presence that is authentic and true.

Welcome to your next chapter.
Welcome to Soul Story Creative.

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Thank you for the time you spent with me pulling together my "marketing mess".  In short order, you breathed life and soul into my business!

 

Lee has great ideas and a process that worked. In addition, she listens to understand my vision for my business and does what I've been unable to do on my own - put it into words. I did not have the same experience with a group program that I was part of in the past.

Kathryn Magnusson

Wildewood Learning Center

Lee captured my heart!!!  Lee's spiritual piece and her questions allowed her to really get to know me and what gifts I bring to my business. I am a spiritual person, and it meant so much to have our meditations to begin our sessions.  It was a pleasant surprise and was so grounding. I really enjoyed this experience. 

 

Now I can’t wait to get up in the morning!  I'm ready to work on my dreams. I have a clear and approachable plan. I am crystal clear on what to focus on now to accomplish my goals.  

Helen Plehn

Helen Creates Beauty

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I’m feeling more solid, more strategic, and definitely more confident in running my agency.

 

My marketing efforts were jumbled and disconnected.  Lee guided me to set it up in a way that she can pull it right out of you, and clarity is the result.  ​Now I have established the brand message and strategic plan for my insurance agency which is growing rapidly!

Kathleen Johnson

State Farm Insurance

The clarity has been priceless - I know now who I really want to work with. 

This journey is very much tailored to what I need, and Lee always responds quickly to reframe, resend, or create what I need. 

 

There is so much to marketing, and yet your step-by-step approach is doable.  I feel smarter about marketing and much more confident!

Amanda Graham

Unbridled Way Forward

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“I was asked to present at a conference last minute—and our Soul Story Brand communications library saved me! I didn’t have to overthink it.

 

I just pulled from our brand messaging, copied what fit, and showed up prepared.

 

No more feeling forced. Just powerful, aligned content that get my point across.

Lynn Thomas

Arenas For Change

Still not sure?
Schedule a complimentary clarity call.

Let's get you clear on your next right steps to move forward to solve your marketing challenge.

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