"I don't tell you who to be, we show the world who you are."
Leave the Noise Behind
It’s time to leave the noise behind and build something that is real.
If you’re struggling to distill decades of experience into a clear, compelling brand, you're in the right place.
A brand that reflects your values, success on your own terms. And marketing that feels like you.
That’s what I do here—brand clarity rooted in truth, strategy, and soul.
Build a Brand From the Roots Up
Do business your way—
and with clarity, confidence, and precision.
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Become known as your message cuts through the noise and reaches the clients meant for you.
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Feel clear, confident, and equipped with messaging that’s cohesive, aligned, and easy to share
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Experience the energy and excitement of having a business that reflects your truth and lights you up
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Show up natural and at ease as the face of your brand—without forcing or faking.
Resonance Over Reach
People don’t buy the best service.
They buy the one that’s easiest to understand—and that feels right.
When your brand expresses your values clearly, your right-fit clients feel it in their inner knowing:
“This is who I’ve been looking for.”
That’s the power of resonance.
It doesn’t shout. It attracts.
The big question...
But where do you start?
Welcome to the
Soul Story Brand Program
This is my private, personalized coaching experience to guide you through
my ROOTED Method.
Whether you are redefining yourself, refreshing your brand, or re-entering the arena,
if you feel like there’s something powerful in you, but you just can’t put words to it yet,
this is the framework that holds this transformation.
TrailFinder
3 Months
Stages 1-3
$3600
WayMaker
6 Months
Stages 1-5
$6300
What You Receive
WEEKLY CALLS WITH LEE: Each week, you meet with Lee for a focused 40-minute session to move your brand forward with calm momentum and soulful strategy. No done-for-you services here—this is about empowering you to carry your brand with confidence and joy. Sessions are recorded and yours forever.
YOUR COACHING BRAND STRATEGY SESSIONS MAY INCLUDE:
Feedback on your brand story, messaging, and offers. Speak clearly, truthfully, and magnetically about your work
Coaching on your visual brand & photography. It actually reflects your energy and you feel happy to put them online for the world to see.
Support writing website and landing page copy. You stay in brand, writing in story copywriting to grab attention.
Training your AI partner: Content creation gets easier, faster, and more aligned.
Guidance on choosing a visibility path. Get yourself out there in a way that suits you, your personality, and minimizes social media posting. (like podcast guesting, workshops, blogging, etc.)
Help customizing your Canva Soul Brand Kit. Many of us can et lost playing in Canva, which can be a brand killer. Next thing ya know, you've got 5 fonts in your design. With this kit, you walk away with a visual identity you're proud to share and that your team will follow.
Guidance creating soul-aligned offers you are excited to deliver and a simple customer journey that makes sense.
How It Works
Learn how to use A.I. Tools with Lee by Your Side
STAGE 1
Get Clear on Your Distinction
Uncover the soul of your brand—your distinct point of view, your values, and the deeper “why” behind your work to build a strong foundation that is nimble, marketable, and scalable.
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We define your power positioning: What sets you apart and what you stand for
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Learn how to communicate it with a storytelling format that feels honest, powerful, and is easy to share
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Learn how to perform real market research with your A.I. partner (whether ChatGPT or Grok) that gives you insights, not just data.
This forms the roots of your brand, and your thought leadership content.
STAGE 2
Define Your Best Fit Client
Through mining the insights and market research, we’ll identify the clients you're meant to serve—those who value your work, pay your worth, and feel easy to work with.
We’ll define their needs, struggles, and desires in language that creates connection and trust.
When you know exactly who you’re speaking to, your message becomes magnetic—and your marketing starts working without the push.
STAGE 3
Build Your Brand Guide
AUTHENTIC, ARTICULATED MESSAGING: Now we bring it all together in your Soul Story Brand Guide—your unique brand story that keeps your message clear, consistent, and connecting across everything you do.
This includes the practical pieces—your brand promise, power positioning paragraph, taglines, bio, brand phrases, and more—but always with heart and alignment at the center.
VISUALS: Receive coaching on your visual brand photo to ensure it reflects your energy and essence. Prepare for a photo shoot that feels like you, plus a DIY Brand Bundle you can customize in Canva:
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Logo concepts & font pairings
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Image Lightbox & mood board
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Accent elements & color palettes
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Website wireframes, speaker sheet, lead magnets
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Social media graphics and more
Your Soul Story Brand Guide is your compass, keeping you and your team consistent, clear, with no bottlenecks
STAGE 4
Programs & Offers
Let’s design the services, packages, or programs that feel like a full-body yes—for both you and your clients.
We’ll explore the best structure for your work—whether that’s private sessions, VIP days, retreats, or creative intensives.
From there, I’ll help you outline your signature offer, write clear and compelling sales language, and craft a client journey that walks them gently into your world.
Because when your offer is in alignment with you and them, selling starts to feel like service.
Servant leadership is where our abundance lies.
STAGE 5
Soulful Go-To-Market Playbook
Now that you’re clear on your message and offers, we’ll map out the easiest way for you to show up and share it.
We build a simple, sustainable content plan and go-to-market playbook that fits your strengths—whether that’s speaking, writing, teaching, or something in between.
You’ll learn how to repurpose content, plan a few steps ahead, and stay visible without burning out.
We will train your A.I. Partner on your brand and your unique way of expressing yourself, so that you’ll have ongoing support to help you write posts, emails, and even your website copy with less effort and more flow.
You're free now of the marketing mess.
The Soul Story Brand Program
Your Business, Your Way, With Soul
This is my private coaching experience to guide you through The ROOTED Method.
Whether you are redefining yourself, refreshing your brand, or re-entering the arena,
if you feel like there’s something powerful in you, but you just can’t name it yet,
this is the framework that holds this transformation.
Choose your path:
TrailFinder
3 Months
Stages 1-3
$3600
WayMaker
6 Months
Stages 1-5
$6300
Be guided by a seasoned expert
through the deep, foundational work of emerging your intentional brand.
BY THE END OF YOUR JOURNEY, YOU WILL:
Feel equipped and excited to share your message across platforms without second-guessing or shrinking back.
Confidently express your value, knowing what makes you different and how to communicate it naturally.
Gather your decades of lived wisdom to harness what is valuable to your mission now and package that.
Feel seen and understood—and know how to reflect that clarity in every part of your brand.
Stand in your soul-aligned power positioning, rooted in values that resonate with the people you're here to serve. Become known.
Understand your ideal client deeply, and speak to their unspoken needs in a way that builds instant trust. Be memorable.
Have a clear, personalized messaging framework so every post, page, and email reinforces your brand’s soul.
Receive a DIY Brand Bundle that visually reflects your essence and gives you tools to stay consistent.
Know what to do next—with a grounded strategy that aligns with your personality and purpose.
“We can never see ourselves as clearly as we see others. That’s why we hold up a mirror. And I see so much beauty in you.” — Leslie O'Kane
Hi, I’m Lee Aldridge, and I’m your brand clarity mirror—a guide who blends strategy, brand psychology, intuition, and soulful storytelling to help you shape your brilliance into a magnetic brand that will serve you for years to come.
I have over 27 years of experience mentoring women through radical life changes. As a result, my superpower is in soul-aligned brand strategy that blends emotional resonance with marketing acumen.
I don’t do branding that feels fake or forced.
I guide you to emerge your calling and name it, shape your message, and launch with confidence.
Because when you’re finally ready to step forward in full truth and visibility, you deserve a brand that rises to meet you. And an online presence that is authentic and true.
Welcome to your next chapter.
Welcome to Soul Story Creative.
Lee brought out clarity and gave me huge relief that my message was finally clear and beautifully expressed, both visually and with words.
When I came to Lee to discuss what I needed, I knew my old branding and messaging were out of alignment with where my business was heading, and who I am here to serve.
Lee’s knowledge of branding and her insightful processes pull out the key messages, and the WHY I do what I do, is both masterful and nurturing.
Within a few weeks of launching my stunning website, I sold my $10,000 book launch package!
I am grateful for all your many talents and efforts to get these results! I am so impressed with what we've created and your focus not only on delivery, but also on doing it with class, grace, and a high committment to quality.
Diana M. Needham
Book Marketing Expert for Authors
What Clients Love About Their Soul Story Brand
Attracting perfect-fit clients who already “get it”.
Hosting filled workshops and webinars with story messaging that resonates.
Writing (or guiding) compelling website copy that speaks directly to their ideal audience.
Landing podcast interviews and speaking gigs that grow their visibility—and their list.
Charging higher rates with ease—because their brand clearly communicates their value.
Doing it all without hustle, hype, or burning out.
So if you’re like me and all my brilliant clients,
you are done with chasing strategies that feel forced or fake.
And you don't want to do social media any more than you have to.
Integrity is non-negotiable—and you’re ready to market in a way that
feels good, aligned, and true to you.
Thank you for the time you spent with me pulling together my "marketing mess". In short order, you breathed life and soul into my business!
Lee has great ideas and a process that worked. In addition, she listens to understand my vision for my business and does what I've been unable to do on my own - put it into words. I did not have the same experience with a group program that I was part of in the past.
Kathryn Magnusson
Wildewood Learning Center
Lee captured my heart!!! Lee's spiritual piece and her questions allowed her to really get to know me and what gifts I bring to my business. I am a spiritual person, and it meant so much to have our meditations to begin our sessions. It was a pleasant surprise and was so grounding. I really enjoyed this experience.
Now I can’t wait to get up in the morning! I'm ready to work on my dreams. I have a clear and approachable plan. I am crystal clear on what to focus on now to accomplish my goals.
Helen Plehn
Helen Creates Beauty
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Am I too new in business for this program?Not at all. If you have a clear idea, a calling, or a business you’re just beginning to shape—this is the best time to build a strong foundation. The earlier you align your brand with your values and voice, the faster you’ll gain traction with the right clients. Schedule A Call
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Am I too far along in business for this program?If you’re pivoting, rebranding, or just tired of doing business in ways that don’t feel aligned—this program will meet you where you are. Many seasoned entrepreneurs come to me when their website has become unwieldy and disjointed from patching here and there. It’s time to simplify, evolve, and grow with clean momentum, unencumbered. Still have questions? Schedule A Call
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What if I already have a logo or visual brand?No problem. We can refine and elevate what you have—so your visuals and messaging match the truth of who you are now. You’ll walk away with a clear Brand Guide that helps you (and your team) stay aligned, consistent, and proud of your brand presence. → MORE QUESTIONS? Schedule a Call
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What’s the time commitment?We’ll meet weekly for 40-minute private coaching calls. Between sessions, you’ll have access to tailored resources to support your momentum. Most clients spend 2–4 hours per week outside of our calls. And remember—you set the pace.
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What’s the difference between TrailFinder and WayMaker?Trailfinder (3 months) includes stages 1–3 of the Soul Story Brand™ process: brand positioning, ideal client clarity, and your brand story guide. Waymaker (6 months) includes everything in Trailfinder, plus support for building offers, mapping a visibility strategy, and creating your brand-led marketing content. MORE QUESTIONS? Schedule a Call
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Can you work with my current designer or web team?Absolutely. I regularly collaborate with designers and developers to ensure your brand story and voice come through clearly and consistently. Your Brand Guide becomes the compass for your whole team—so everything stays aligned. MORE QUESTIONS? Schedule a Call
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Is this a done-for-you service?No—this is a done-with-you coaching experience. You’ll be supported every step of the way, with expert guidance and strategic tools. The goal is to equip you with a powerful brand you can grow with—without outsourcing your voice or vision. By the end, you should be empowered and equipped to operate your business smoothly, and efficiently, with simplified marketing and a roadmap for the months and years to come. MORE QUESTIONS? Schedule a Call
I’m feeling more solid, more strategic, and definitely more confident in running my agency.
My marketing efforts were jumbled and disconnected. Lee guided me to set it up in a way that she can pull it right out of you, and clarity is the result. Now I have established the brand message and strategic plan for my insurance agency which is growing rapidly!
Kathleen Johnson
State Farm Insurance
The clarity has been priceless - I know now who I really want to work with.
This journey is very much tailored to what I need, and Lee always responds quickly to reframe, resend, or create what I need.
There is so much to marketing, and yet your step-by-step approach is doable. I feel smarter about marketing and much more confident!
Amanda Graham
Unbridled Way Forward
“I was asked to present at a conference last minute—and our Soul Story Brand communications library saved me! I didn’t have to overthink it.
I just pulled from our brand messaging, copied what fit, and showed up prepared.
No more feeling forced. Just powerful, aligned content that get my point across.
Lynn Thomas
Arenas For Change
A Few of Our Clients
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