Blog & Podcast

Story, Strategy & Soul — For Women Who Think For Themselves

At the precipice-person-on-the-edge-of-sea-cliff

At the Precipice: What Real Growth & Story Branding Looks Like Now

“It’s only when you come to the edge do you grow? It’s only when you come to the precipice, do we change.” There’s a myth that after enough ego deaths, dark nights of the soul, tear-stained pillows, phoenix rebirths, and the occasional existential meltdown with your therapist, we should emerge as frequency-polished, titanium, trauma-proof beings. Nope. We’re smack in an age of shedding—letting go of falsehoods and choosing what’s true. Whether we meant to or not. We’re at th

Authenticity

5 min read

Why Customers Don’t Bat An Eye At Your Brand (And How To Fix It)

Authentic Branding Customer Journey Story Copywriting Feb 23, 2022 If you’re reading this, you’re likely a smart, savvy business owner, and you have great value to offer clients. But it can be difficult to gain traction with your business without knowing the ins and outs of marketing. And the more customers that bounce from your website, the more frustrating it gets. A common problem that comes up when you’re trying to get the word out to customers and generate leads is

Brand messaging

7 min read