Blog & Podcast

The old way of working, the strategies, the hustle, the performance of showing up, it all feels harder than it used to. Like pushing through mud. You are doing more. And it is producing less. So you do more still. More content. More strategy. More showing up. More performing the version of yourself you think the market wants to see.

> What happens when a business owner faces a move, a daughter's wedding, and a full client load all at once? Not burnout. Not hustle. A regulated nervous system and an AI-assisted content system that kept everything running. This is the real story of how nervous system regulation for business owners is not a wellness trend. It is the actual strategy. Doing less while making more is not a myth. It is a method. It starts with your state of being. When your state is regulated, y

Most people use AI wrong and wonder why their content sounds flat and forgettable. Brand strategist Lee Aldridge believes in AI brand strategy and reveals how to use AI like a divination tool: do the ROOTS work first, feed it your truth, then let it translate your voice across every platform. When AI has something real to work with, it stops producing generic copy and starts producing content that is unmistakably you. Soul work first. AI second. That is the whole formula.

95% of your website visitors leave without booking. That's not a copywriting problem. It's a clarity problem. Here's what actually moves the needle.

95% of your website visitors leave without booking. That's not a copywriting problem. It's a clarity problem. Here's what actually moves the needle.

Authenticity is essential for creating the connection and gaining trust -- the trust it takes for someone to take action. Once we connect, we're golden. But in a world where many brands make fake videos and engage in deceptive practices, consumers are becoming increasingly savvy at detecting inauthenticity.

Indeed, Rachel left a lasting legacy of love, laughter, and the, sometimes excrutiating, human journey of life. In 2016, my team and I had the honor of traveling to Oregon for a 4-day Business Branding Photojournalism shoot with Dr. Rachel. What a glorious trip that was! First in Portland, where she lived, we spent 2 days shooting many locations documenting. Then, we spent 2 days shooting on the spectacular Oregon coast.

Branding isn’t about being everything to everyone. It’s about being the one they instantly recognize as right for them.

There’s a moment — and if you’ve lived long enough, you know it — where you just stop giving a damn about fitting in.

“It’s only when you come to the edge do you grow? It’s only when you come to the precipice, do we change.” There’s a myth that after enough ego deaths, dark nights of the soul, tear-stained pillows, phoenix rebirths, and the occasional existential meltdown with your therapist, we should emerge as frequency-polished, titanium, trauma-proof beings. Nope. We’re smack in an age of shedding—letting go of falsehoods and choosing what’s true. Whether we meant to or not. We’re at th

We all love a good story. They pull us in and we transform. Imagine what can happen when you use story in your marketing copy.

You know, I didn't name my beautiful company by random thought. No, Soul Story Creative came to me. That’s right. She came to me - the idea, the name and her birth in 2016. We have had a wonderful relationship and journey so far.

Out of all that, I refined my branding process I now call ROOTED Branding — a way of helping leaders build brands that can weather any storm because they’re anchored from the inside out.

Studies show people make a judgement call on you in 1/10th of a second! Isn't this something we all know as we hit Send or publish a...

It's time for all of us to embrace our weird! Why? Because that is the very thing that will make you stand out in a noisy marketplace! ...

Maybe you've already gone through a website redesign at some point. Actually, if you are like most clients, maybe you’ve gone through...

Authentic Branding Customer Journey Story Copywriting Feb 23, 2022 If you’re reading this, you’re likely a smart, savvy business owner, and you have great value to offer clients. But it can be difficult to gain traction with your business without knowing the ins and outs of marketing. And the more customers that bounce from your website, the more frustrating it gets. A common problem that comes up when you’re trying to get the word out to customers and generate leads is

They would walk into my home with great trepidation and clammy hands. They were here for their 5th Step with me, their AA sponsor. In...

You know, I didn't name my beautiful company by random thought. No, Soul Story Creative came to me. That’s right. She came to me -...

Isn't relief one of the best feelings ever? Who doesn’t LOVE that feeling of reassurance and relaxation following release from anxiety or...