Blog & Podcast

Indeed, Rachel left a lasting legacy of love, laughter, and the, sometimes excrutiating, human journey of life. In 2016, my team and I had the honor of traveling to Oregon for a 4-day Business Branding Photojournalism shoot with Dr. Rachel. What a glorious trip that was! First in Portland, where she lived, we spent 2 days shooting many locations documenting. Then, we spent 2 days shooting on the spectacular Oregon coast.

Branding isn’t about being everything to everyone. It’s about being the one they instantly recognize as right for them.

There’s a moment — and if you’ve lived long enough, you know it — where you just stop giving a damn about fitting in.

“It’s only when you come to the edge do you grow? It’s only when you come to the precipice, do we change.” There’s a myth that after enough ego deaths, dark nights of the soul, tear-stained pillows, phoenix rebirths, and the occasional existential meltdown with your therapist, we should emerge as frequency-polished, titanium, trauma-proof beings. Nope. We’re smack in an age of shedding—letting go of falsehoods and choosing what’s true. Whether we meant to or not. We’re at th

We all love a good story. They pull us in and we transform. Imagine what can happen when you use story in your marketing copy.

You know, I didn't name my beautiful company by random thought.  No, Soul Story Creative came to me.  That’s right. She came to me - the idea, the name and her birth in 2016.  We have had a wonderful relationship and journey so far. 

Out of all that, I refined my branding process I now call ROOTED Branding — a way of helping leaders build brands that can weather any storm because they’re anchored from the inside out.

Studies show people make a judgement call on you in   1/10th of a second! Isn't this something we all know as we hit Send or publish a...

It's time for all of us to embrace our weird!  Why? Because that is  the very thing that will make you stand out in a noisy marketplace! ...

Maybe you've already gone through a website redesign at some point. Actually, if you are like most clients, maybe you’ve gone through...

Authentic Branding   Customer Journey   Story Copywriting Feb 23, 2022 If you’re reading this, you’re likely a smart, savvy business owner, and you have great value to offer clients. But it can be difficult to gain traction with your business without knowing the ins and outs of marketing. And the more customers that bounce from your website, the more frustrating it gets.   A common problem that comes up when you’re trying to get the word out to customers and generate leads is

They would walk into my home with great trepidation and clammy hands. They were here for their 5th Step with me, their AA sponsor.   In...

You know, I didn't name my beautiful company by random thought.   No, Soul Story Creative came to me.   That’s right. She came to me -...

Isn't relief one of the best feelings ever? Who doesn’t LOVE that feeling of reassurance and relaxation following release from anxiety or...

Jen came to me exasperated. She was living a slow demise in a cubicle  selling affiliate marketing after having an exceptional career as a World X Games Champion Halfpipe Skier. She was desperate to get out of her 8-5 grind and begin her dream business - a transformational coaching business guiding women to carve a new path for their future.  She knew  it was time to move on. So what did she do? Sit around and complain?  Not Jen. She listened to her inner guidance.  For me, o

Building trust is key to a successful business because people buy from those they trust.   So, what is branding anyway?   Branding can be...

Authentic Branding   Conscious Business   Mindset Oct 19, 2022 I always laugh when commentators refer to sudden changes and relentless...

Authentic Branding   Brand Strategy   Conscious Business   Power Positioning   Spiritual Marketing Sep 22, 2022 Let me ask you an...

Authentic Branding   Brand Strategy   Power Positioning   Spiritual Marketing   Thought Leadership Oct 14, 2021 It's time for all of us...

Quite frankly it was the shock of it all. The build up and then the actual exertion it takes to catapult yourself into a new life. ...