Blog & Podcast

Most people use AI wrong and wonder why their content sounds flat and forgettable. Brand strategist Lee Aldridge believes in AI brand strategy and reveals how to use AI like a divination tool: do the ROOTS work first, feed it your truth, then let it translate your voice across every platform. When AI has something real to work with, it stops producing generic copy and starts producing content that is unmistakably you. Soul work first. AI second. That is the whole formula.

95% of your website visitors leave without booking. That's not a copywriting problem. It's a clarity problem. Here's what actually moves the needle.

95% of your website visitors leave without booking. That's not a copywriting problem. It's a clarity problem. Here's what actually moves the needle.

Authenticity is essential for creating the connection and gaining trust -- the trust it takes for someone to take action. Once we connect, we're golden. But in a world where many brands make fake videos and engage in deceptive practices, consumers are becoming increasingly savvy at detecting inauthenticity.

Indeed, Rachel left a lasting legacy of love, laughter, and the, sometimes excrutiating, human journey of life. In 2016, my team and I had the honor of traveling to Oregon for a 4-day Business Branding Photojournalism shoot with Dr. Rachel. What a glorious trip that was! First in Portland, where she lived, we spent 2 days shooting many locations documenting. Then, we spent 2 days shooting on the spectacular Oregon coast.

Branding isn’t about being everything to everyone. It’s about being the one they instantly recognize as right for them.

There’s a moment — and if you’ve lived long enough, you know it — where you just stop giving a damn about fitting in.

“It’s only when you come to the edge do you grow? It’s only when you come to the precipice, do we change.” There’s a myth that after enough ego deaths, dark nights of the soul, tear-stained pillows, phoenix rebirths, and the occasional existential meltdown with your therapist, we should emerge as frequency-polished, titanium, trauma-proof beings. Nope. We’re smack in an age of shedding—letting go of falsehoods and choosing what’s true. Whether we meant to or not. We’re at th

We all love a good story. They pull us in and we transform. Imagine what can happen when you use story in your marketing copy.

You know, I didn't name my beautiful company by random thought. No, Soul Story Creative came to me. That’s right. She came to me - the idea, the name and her birth in 2016. We have had a wonderful relationship and journey so far.

Out of all that, I refined my branding process I now call ROOTED Branding — a way of helping leaders build brands that can weather any storm because they’re anchored from the inside out.

Studies show people make a judgement call on you in 1/10th of a second! Isn't this something we all know as we hit Send or publish a...

It's time for all of us to embrace our weird! Why? Because that is the very thing that will make you stand out in a noisy marketplace! ...

Maybe you've already gone through a website redesign at some point. Actually, if you are like most clients, maybe you’ve gone through...

Authentic Branding Customer Journey Story Copywriting Feb 23, 2022 If you’re reading this, you’re likely a smart, savvy business owner, and you have great value to offer clients. But it can be difficult to gain traction with your business without knowing the ins and outs of marketing. And the more customers that bounce from your website, the more frustrating it gets. A common problem that comes up when you’re trying to get the word out to customers and generate leads is

They would walk into my home with great trepidation and clammy hands. They were here for their 5th Step with me, their AA sponsor. In...

You know, I didn't name my beautiful company by random thought. No, Soul Story Creative came to me. That’s right. She came to me -...

Isn't relief one of the best feelings ever? Who doesn’t LOVE that feeling of reassurance and relaxation following release from anxiety or...

Jen came to me exasperated. She was living a slow demise in a cubicle selling affiliate marketing after having an exceptional career as a World X Games Champion Halfpipe Skier. She was desperate to get out of her 8-5 grind and begin her dream business - a transformational coaching business guiding women to carve a new path for their future. She knew it was time to move on. So what did she do? Sit around and complain? Not Jen. She listened to her inner guidance. For me, o

It scared the hell out of me to walk up on that stage. I had been in the makeshift green room of this hotel waiting for my turn to give my 50 minute talk to a room full of 100+ women. Hands wringing, palms sweating, and I’m dancing like a mad-woman to a funk-groove String Cheese tunetowork off the intense nerves I had welling up inside of me. It was only 3 days before that I was sitting on my office floor furiously crying (yes you can be both) and lamenting, “Why oh why d