Blog & Podcast

So yes — traffic is changing. But here’s the part most people miss: a drop in traffic does not mean your business has to decline.  It just means you need your website and marketing to do what they were always meant to do: help the right person take the next step. This isn’t hype. It’s math. If you improve conversion by even one point, you can radically change revenue without adding a single new visitor.

Indeed, Rachel left a lasting legacy of love, laughter, and the, sometimes excrutiating, human journey of life. In 2016, my team and I had the honor of traveling to Oregon for a 4-day Business Branding Photojournalism shoot with Dr. Rachel. What a glorious trip that was! First in Portland, where she lived, we spent 2 days shooting many locations documenting. Then, we spent 2 days shooting on the spectacular Oregon coast.

Authentic Branding   Customer Journey   Story Copywriting Feb 23, 2022 If you’re reading this, you’re likely a smart, savvy business owner, and you have great value to offer clients. But it can be difficult to gain traction with your business without knowing the ins and outs of marketing. And the more customers that bounce from your website, the more frustrating it gets.   A common problem that comes up when you’re trying to get the word out to customers and generate leads is

Authentic Branding   Conscious Business   Mindset Oct 19, 2022 I always laugh when commentators refer to sudden changes and relentless...

Authentic Branding   Brand Strategy   Conscious Business   Power Positioning   Spiritual Marketing Sep 22, 2022 Let me ask you an...

Authentic Branding   Brand Strategy   Power Positioning   Spiritual Marketing   Thought Leadership Oct 14, 2021 It's time for all of us...