Lee Aldridge

So yes — traffic is changing. But here’s the part most people miss: a drop in traffic does not mean your business has to decline.  It just means you need your website and marketing to do what they were always meant to do: help the right person take the next step. This isn’t hype. It’s math. If you improve conversion by even one point, you can radically change revenue without adding a single new visitor.

Most websites convert between 1–5% of visitors. That means up to 95% of the people landing on your homepage leave without taking action. Why? Because they’re there for one reason only: To see if you can solve their problem. And if they can’t tell within seconds, they’re gone. They’re asking: “Can you help me?” If that answer isn’t obvious immediately, they click away. See ya. Adios. Arrivederci. 

Indeed, Rachel left a lasting legacy of love, laughter, and the, sometimes excrutiating, human journey of life. In 2016, my team and I had the honor of traveling to Oregon for a 4-day Business Branding Photojournalism shoot with Dr. Rachel. What a glorious trip that was! First in Portland, where she lived, we spent 2 days shooting many locations documenting. Then, we spent 2 days shooting on the spectacular Oregon coast.