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Lee Aldridge
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Join date: Feb 21, 2025
Posts (74)
Mar 5, 2026 ∙ 9 min
2026 Conversion Optimization Playbook for Smart Soul-led Brands
So yes — traffic is changing. But here’s the part most people miss: a drop in traffic does not mean your business has to decline.
It just means you need your website and marketing to do what they were always meant to do: help the right person take the next step. This isn’t hype. It’s math.
If you improve conversion by even one point, you can radically change revenue without adding a single new visitor.
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Feb 19, 2026 ∙ 8 min
Optimize Your Website for 2026
Most websites convert between 1–5% of visitors.
That means up to 95% of the people landing on your homepage leave without taking action. Why?
Because they’re there for one reason only: To see if you can solve their problem. And if they can’t tell within seconds, they’re gone. They’re asking:
“Can you help me?”
If that answer isn’t obvious immediately, they click away.
See ya. Adios. Arrivederci.
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Feb 11, 2026 ∙ 4 min
She Left This World Wrapped in Love & Light
Indeed, Rachel left a lasting legacy of love, laughter, and the, sometimes excrutiating, human journey of life.
In 2016, my team and I had the honor of traveling to Oregon for a 4-day Business Branding Photojournalism shoot with Dr. Rachel. What a glorious trip that was! First in Portland, where she lived, we spent 2 days shooting many locations documenting. Then, we spent 2 days shooting on the spectacular Oregon coast.
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