Lee Aldridge

Most people use AI wrong and wonder why their content sounds flat and forgettable. Brand strategist Lee Aldridge believes in AI brand strategy and reveals how to use AI like a divination tool: do the ROOTS work first, feed it your truth, then let it translate your voice across every platform. When AI has something real to work with, it stops producing generic copy and starts producing content that is unmistakably you. Soul work first. AI second. That is the whole formula.

95% of your website visitors leave without booking. That's not a copywriting problem. It's a clarity problem. Here's what actually moves the needle.

When you optimize your website for conversions, you are playing the digital marketing correctly. But many of today’s web designers don’t have a clue about digital marketing best practices in today’s world. You’ve got to think about more than colors, logos, fonts and images. Visitors want to be engaged and get their answers fast. They don’t want to have to fish for answers, or pour through paragraphs of copy. If brand strategy is not employed, companies risk losing revenue and opportunities.