

Your Reputation is on the Line
Studies show people make a judgement call on you in 1/10th of a second! Isn't this something we all know as we hit Send or publish a...
2 min read


Embrace Your Weird & Make Them Take Notice
It's time for all of us to embrace our weird! Why? Because that is the very thing that will make you stand out in a noisy marketplace! ...
3 min read


Learn the Five Levels of Customer Awareness for Getting Leads Easier
What's the most important question to ask yourself when starting work on a new marketing project? Most of us would say : ”What am I...
3 min read


Is your attention span shorter than a goldfish's?
I don't know how they figured this out - or if it's even true - but the point is, in our fast-moving world, our attention spans are short...
2 min read


5 Reasons Why Your Website Copy is Driving Prospects Away
Maybe you've already gone through a website redesign at some point. Actually, if you are like most clients, maybe you’ve gone through...
7 min read


Why Customers Don’t Bat An Eye At Your Brand (And How To Fix It)
Authentic Branding Customer Journey Story Copywriting Feb 23, 2022 If you’re reading this, you’re likely a smart, savvy business owner, and you have great value to offer clients. But it can be difficult to gain traction with your business without knowing the ins and outs of marketing. And the more customers that bounce from your website, the more frustrating it gets. A common problem that comes up when you’re trying to get the word out to customers and generate leads is
7 min read


What AA Taught Me About Active Listening & 7 Ways to Improve Yours
They would walk into my home with great trepidation and clammy hands. They were here for their 5th Step with me, their AA sponsor. In...
10 min read


Resilience: The Key to Dealing with Today’s Chaos & Uncertainty
When the “ship hits the sand”, building emotional resilience helps us draw on our inner strengths. We learn, grow, and find ourselves on...
8 min read



