Brand Strategy, Copy, Design, and Setup. Done For You. Starting at $12,000.
Has Your Company Outgrown Its Website?
If you find yourself...
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sending people to a website that describes who you were years ago
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explaining your work in every meeting, because your site doesn’t
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watching AI search cite someone else
You need a partner you can trust to find your message and build it into a site that converts your ideal customer.
Introducing
The Signature Website
A new look on an old message is still an old message.
It's time to rebrand. We start with the roots.
Through my interview process, we build your brand story that speaks to your ideal client and causes them to act.
Then we build a website from those words:
Clear copy, storytelling imagery and professional graphics,
and a design that makes you proud to share it.
Brand strategy, compelling story copy, and
a beautiful high-functioning website.
Strategic | Clear | Unmistakably You
What You Walk Away With
Strategy Interviews: We find your message first, so every page says what you stand for. Distilled into the words your organization will use everywhere.
Website Copy, Up to 6 Pages Written for your audience and for search, in your founder's voice.
Image Direction and Curation A curated image bank, so your words and visuals tell the same story.
Custom Designed Website Built fast, beautiful, and easy for your team to manage.
Your Marketing Engine Email signup, online booking, and GA4 tracking, live on launch day.
What Happens After Your Brand Refresh?
Check out the numbers.
Eagala: A Global Certification Organization
After 25 years, Eagala needed a real marketing department and a brand that matched its reach. I led the brand story, two Communications Libraries, the email system,
and a new lead-generation website.
In one quarter, we realized (Q3 2020):
"The brand story messaging & company website has the flexibility for our members to maintain their unique style
in their own messaging and practice, while also maintaining a consistent brand message for the company globally. It's brilliant!"
- Lynn Thomas, Founder, Eagala and Arenas for Change
780+
New Leads in 90 days.
108
Form submissions a month, double the previous rate.
33%
Email open rate, well above the 15% to 23% average
Wildewood Learning: A Consultant Whose Mission Outgrew Her Site
Kathy Magnusson's work had grown from schools to childcare centers, youth programs, and community organizations. Her website hadn't. We went back to the root and rebuilt.
"It looks more valuable. It looks like, oh yeah, this person knows what she's talking about."
-Kathy Magnusson, Founding Director, Wildewood Learning
2800+
Page views in the first 30 days after launch
Rainstorm Solutions
Stormwater Management, Growing Organically
A clear site structure, an FAQ on every key page, and a steady blog. The organic results below come from content, not ads.
In one 30-day cycle (fall 2026):
73%
More organic search visitors
51%
Contact page visitors became inquiries, up from 15%
12
Qualified leads in 30 days
“Rainstorm is on the first page of Google, and now AI answers cite us too. Lee built us a website that works around the clock. People find us when they search for help with drainage and flooding, and they call. Our reputation has grown, and so has our revenue, from organic traffic alone.”
- Bill Aldridge, President, Rainstorm Solutions
Welcome! Allow Me to Introduce Myself
The Signature Website · $12,000
What's Included
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Proprietary questionnaire to help you clarify your vision and your business model
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Strategic discovery interviews to to uncover what sets you apart, your power positioning in your industry.
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Website copy for up to 6 pages, written in your voice
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Image curation: a curated image bank, matched to every page
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Custom design and build, sized for fast loading on phones and desktops
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SEO: page titles, meta descriptions, image alt text, and clean URLs
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AEO and GEO: question headings, FAQs on key pages, and structured data, so AI tools like Google and ChatGPT can find and cite you
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Google Analytics 4, set up to track bookings, inquiries, and email signups
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Email marketing: MailerLite signup form, list setup, and a welcome email
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Online booking: Acuity Scheduling, connected to your calendar
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Two rounds of revisions
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Pay in full, two payments of $6,000, or three of $4,000
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Timeline: about 8 weeks from first interview to launch
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Your time: about 10-15 hours, mostly interviews and two reviews
Most agencies charge $15,000 and up for strategy, copy, and design, and they charge analytics, email, and booking setup separately.
The Signature Website includes all of it. Your turn-key solution to standing out to the people who need your support most.
Add-on: Visual Brand · $2,500 Logo, color palette, fonts, and Canva templates for email and social.
Fast action bonus: Book by November 15 and get $1000 credit.
*Larger organizations with 10+ pages, multiple programs, or a membership area receive a custom quote.
What Happens When Your Brand is Outdated
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You keep spinning your wheels on content that doesn't convert
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Your ideal clients hire someone with less expertise but relatable, branded content
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You waste another year "figuring it out" instead of growing
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Your business stays stuck at the same revenue, or worse, declines
But When Your Brand is Clear:
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Discovery calls start warm
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Your team talks about your work the same way you do
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You send your website link without a second thought
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Your expertise shows up in search and AI answers
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Marketing feels natural, not forced, your stage presence moves audiences
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Your content says on-brand no matter how big your team
Answer the Clarifying Questions, then meet with Lee on Zoom for a 2-hour strategy session.
Get clear, distinct brand positioning and messaging in about 2 weeks, and go-to-market strong -- and without the long-term commitment.
Let's get you out there!
Who is the Signature Website for?
Founders and leaders whose organization has grown past its brand.
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Training, certification, and mission-driven organizations
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Consulting firms and established experts whose work has expanded
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Nonprofits and foundations with a story bigger than their website
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Established, owner-led businesses with up to 100 employees, including construction and trades, ready to grow beyond word of mouth
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Leaders ready to delegate, who respect the process, and want it done right
It's not for DIY projects or template sites.
If that's you, Alchemy Marketing Studio may be a better fit.
"Having gone through the Soul Story Brand process, I relaunched in a powerful way, securing an 18-month-long government contract for my CARE program.
And another large contract came in only a few more weeks."
Michelle Black
Founder, Elegrow
"Lee's approach helped us uncover our true identity and create a strategic foundation for growth.
Now, we have a consistent message across all platforms, guiding our hiring, marketing, and customer engagement.
Soul Story Creative knows your company often better than you know yourself!"
Elizabeth Tarbell
Consultant, CFO & COO, Merman Marine
"I appreciated that Lee focused on strategy. We had hit a growth ceiling and I knew we needed to rebrand the website. But we got so much more than a good-looking website. We now have a smooth-running marketing machine that integrates well with our CRM. And we have new qualified leads to follow up on daily!"
John Bugg
Jebco Weather Defense
"Finally my message was clear and beautifully expressed, both visually and with words.
And within a few weeks of my stunning website launch, I sold my $10,000 book launch package!"
Diana M. Needham
Book Marketing Consultant
"I went for years with website shame. It didn't express who I am and what I really do. Lee and her Soul Story Creative team have the experience, the technology and artistic design expertise, and most importantly, the system, to take the complexity of what I've created over all this time and distill my brand from it."
Carmell Clark
Executive Coach
Frequently asked questions
