Blog & Podcast

You know, I didn't name my beautiful company by random thought.  No, Soul Story Creative came to me.  That’s right. She came to me - the idea, the name and her birth in 2016.  We have had a wonderful relationship and journey so far. 

Out of all that, I refined my branding process I now call ROOTED Branding — a way of helping leaders build brands that can weather any storm because they’re anchored from the inside out.

Studies show people make a judgement call on you in   1/10th of a second! Isn't this something we all know as we hit Send or publish a...

It's time for all of us to embrace our weird!  Why? Because that is  the very thing that will make you stand out in a noisy marketplace! ...

What's the most important question to ask yourself when starting work on a new marketing project? Most of us would say : ”What am I...

I don't know how they figured this out - or if it's even true - but the point is, in our fast-moving world, our attention spans are short...

Maybe you've already gone through a website redesign at some point. Actually, if you are like most clients, maybe you’ve gone through...

Authentic Branding   Customer Journey   Story Copywriting Feb 23, 2022 If you’re reading this, you’re likely a smart, savvy business owner, and you have great value to offer clients. But it can be difficult to gain traction with your business without knowing the ins and outs of marketing. And the more customers that bounce from your website, the more frustrating it gets.   A common problem that comes up when you’re trying to get the word out to customers and generate leads is