Blog & Podcast

Your website has one job. Convert a stranger into someone who books a discovery call with you. Not to be beautiful. Not to tell your whole story. Not to show everything you offer. One job. One call to action. One next step. When a website is built as a brochure, it is designed to impress. When it is built as a machine, it is designed to convert. Those are not the same thing. And most coaching and consulting websites are brochures. This doesn't mean it's not beautiful -

When you optimize your website for conversions, you are playing the digital marketing correctly. But many of today’s web designers don’t have a clue about digital marketing best practices in today’s world. You’ve got to think about more than colors, logos, fonts and images. Visitors want to be engaged and get their answers fast. They don’t want to have to fish for answers, or pour through paragraphs of copy. If brand strategy is not employed, companies risk losing revenue

We all love a good story. They pull us in and we transform. Imagine what can happen when you use story in your marketing copy.