Every Thursday at 12:00 ET, 5:00 GMT,
get the help you need to stay centered, focused and on task to get out there.
Outlier Entrepreneurs See Things Differently
We’re pattern seers, deep thinkers, and soul-led founders
navigating a noisy, outdated marketing world.
We’re not here to chase trends or force tactics.
We’re here to serve — clearly, authentically, and powerfully.
But people have to find us.
That’s where aligned marketing comes in.
So We Work Super Smart
We don’t do fluff, hustle, or fake urgency.
We build momentum by focusing, streamlining, and resonating with the people we’re meant to help.
This group is your weekly anchor — a space to get clear, stay visible, and take the next right step.
Real talk, rogue strategies, and support that gets you seen.
Let's go!
Welcome to the
Outlier Marketing Momentum Group
A weekly space where you get guidance, training, and accountability.
Walk away with your next right step to get out there confidently.
HOW IT WORKS:
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Weekly live calls (submit your questions ahead)
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Hot seats & direct feedback
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Visibility strategies that fit your personality
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AI workflow trainings that give you time back
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Structure without pressure
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Support without the fluff
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Women in the group who get you
You show up, ask your questions, take the next step—and stop spinning.
Whether you’ve just received your Quickstart Brand Story Playbook or are refreshing your brand, we’re here to keep each other grounded, real, and in the flow of aligned offers and service to humanity.
Your Investment
Momentum
Member
For Clients with a Brand Story
Month to Month
$120/month
Beta Price
You already have your Brand Story and Go-To-Market Playbook. Now it's time to implement. Whether you're building your website, refining offers, or prepping a talk, these weekly calls help you stay on track, ask questions, and keep the momentum going.
Momentum
Builder
For New Clients
3 Months
$900
Beta Price
Just getting started or rebranding? This track walks you through building your Brand Story, your Go-To-Market Plan, and the foundation of your website—all inside the momentum group. After 3 months, join the monthly Momentum Member tier.
Pop-up trainings cover AI for marketing, writing your signature talk, building your website, and more. Got questions? Pick my brain.
What the Group Fixes
When women come to me, their struggles almost always fall into three distinct buckets:
1.
Message, Strategy, & Marketing Plan
They’re great at what they do, but their message is scattered and there’s no simple, step-by-step go-to-market plan. They’re reinventing the wheel every time they write a post, an email, or a talk.
2.
Systems & AI Support
Their online presence is a patchwork. Content is scattered. They’re doing everything manually and leaving hours on the table because they don’t have AI workflows, lead-gen systems, or ops support they trust.
3.
Visibility & Inner Power
They want to be more visible, but there’s resistance: imposter stories, burnout, “who am I to…,” or simple exhaustion. They need manifesting and mindset tools that are grounded, not fluffy—and a way to show up that feels real.
What You Receive
WEEKLY CALL WITH LEE EVERY THURSDAY
12:00 EST / 5:00 GMT
Come to the call with your questions or better, submit them and documents you want reviewed ahead of the call.
Get feedback on your brand story, messaging, and offers. Speak clearly, truthfully, and magnetically about your work
Coaching on your visual brand & photography. It actually reflects your energy and you feel happy to put your photos online for the world to see.
Support writing website and landing page copy. You stay in brand while saving hours a week using A.I. as your marketing department.
Training your AI partner: Content creation gets easier, faster, and more aligned.
Guidance on choosing a visibility path. Get yourself out there in a way that suits you, your personality, and minimizes social media posting. (speaking, podcast guesting, workshops, blogging, etc.)
Help building Canva Templates for your Visual Brand so you stay on-brand and memorable. Hand over to your team to follow.
Guidance creating your offers you are excited to deliver and a simple customer journey that makes sense.
Enter the Momentum Group Anytime
Whether you are a past clients or a new Quickstart client,
Stay on track with your project.
Project ideas:
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Build your website
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Start a podcast
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Launch a new offer
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Write your signature keynote
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Design & write a new workshop
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Update your website
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Build a Speaker Brand
Included are bonus resources, templates, and my new 2025 ebook:
"A Comprehensive Guide to Developing a Soulful Partnership with Your A.I."
This guide shows you exactly how to use ChatGPT, Perplexity, and others responsibly, full of prompts for all your marketing collateral and business management.
"I don't tell you who to be, we show the world who your are."
Hi, I’m Lee Aldridge—brand strategist, copywriter, and creative guide who helps soul-led women turn their clarity into consistent, aligned visibility.
After 20+ years of mentoring women through big transitions, I’ve seen this pattern:
You’re smart. You’re clear. You’re ready to be seen.
But when it’s time to implement—show up online, write the posts, send the email, record the video—you stall.
You second-guess.
And suddenly, you're stuck.
That’s not a branding problem.
It’s a momentum problem.
The Outlier Marketing Momentum Group is your space to move forward—week by week—with guidance, accountability, and structure that actually works for the way your brain and brilliance work.
No more spinning.
No more going it alone.
Let’s get you out there, together.
Your Investment
Momentum
Member
For Clients with a Brand Story
Month to Month
$120/month
Beta Price
You already have your Brand Story and Go-To-Market Playbook. Now it's time to implement. Whether you're building your website, refining offers, or prepping a talk, these weekly calls help you stay on track, ask questions, and keep the momentum going.
Momentum
Builder
For New Clients
3 Months
$900
Beta Price
Just getting started or rebranding? This track walks you through building your Brand Story, your Go-To-Market Plan, and the foundation of your website—all inside the momentum group. After 3 months, join the monthly Momentum Member tier.
Pop-up trainings cover AI for marketing, writing your signature talk, building your website, and more. Got questions? Pick my brain.
Lee brought out clarity and gave me huge relief that my message was finally clear and beautifully expressed, both visually and with words.
When I came to Lee to discuss what I needed, I knew my old branding and messaging were out of alignment with where my business was heading, and who I am here to serve.
Lee’s knowledge of branding and her insightful processes pull out the key messages, and the WHY I do what I do, is both masterful and nurturing.
Within a few weeks of launching my stunning website, I sold my $10,000 book launch package!
I am grateful for all your many talents and efforts to get these results! I am so impressed with what we've created and your focus not only on delivery, but also on doing it with class, grace, and a high committment to quality.
Diana M. Needham
Book Marketing Expert for Authors
Why You'll Keep Showing Up Every Week
Having your own 'marketing director' for regular check-ins to confirm or course correct to avoid losing time and money.
Hosting filled workshops and webinars with high-value promotion tricks and email reminder templates.
Your website copy may need refreshing. Do it following best practices for conversions.
Landing podcast interviews and speaking gigs that grow their visibility—and your list.
Charging higher rates with ease—because their brand clearly communicates their value.
Doing it all without hustle, but at a reasonable pace with real strategies that work to get you seen & known.
Done chasing strategies that feel forced or fake?
You don’t need to do more social media.
You need support that honors your truth, respects your energy, and gets you visible—in a way that actually works..
Join us Thursdays at 12:00 ET, and turn your clarity
into consistent, magnetic marketing you might not mind doing.
Thank you for the time you spent with me pulling together my "marketing mess". In short order, you breathed life and soul into my business!
Lee has great ideas and a process that worked. In addition, she listens to understand my vision for my business and does what I've been unable to do on my own - put it into words. I did not have the same experience with a group program that I was part of in the past.
Kathryn Magnusson
Wildewood Learning Center
Lee captured my heart!!! Lee's spiritual piece and her questions allowed her to really get to know me and what gifts I bring to my business. I am a spiritual person, and it meant so much to have our meditations to begin our sessions. It was a pleasant surprise and was so grounding. I really enjoyed this experience.
Now I can’t wait to get up in the morning! I'm ready to work on my dreams. I have a clear and approachable plan. I am crystal clear on what to focus on now to accomplish my goals.
Helen Plehn
Helen Creates Beauty
I’m feeling more solid, more strategic, and definitely more confident in running my agency.
My marketing efforts were jumbled and disconnected. Lee guided me to set it up in a way that she can pull it right out of you, and clarity is the result. Now I have established the brand message and strategic plan for my insurance agency which is growing rapidly!
Kathleen Johnson
State Farm Insurance
The clarity has been priceless - I know now who I really want to work with.
This journey is very much tailored to what I need, and Lee always responds quickly to reframe, resend, or create what I need.
There is so much to marketing, and yet your step-by-step approach is doable. I feel smarter about marketing and much more confident!
Amanda Graham
Unbridled Way Forward
I was asked to present at a conference last minute—and our Soul Story Brand communications library saved me! I didn’t have to overthink it.
I just pulled from our brand messaging, copied what fit, and showed up prepared.
No more feeling forced. Just powerful, aligned content that get my point across.
Lynn Thomas
Arenas For Change
A Few of Our Clients
