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Podcast & Blog
General

Don’t Make ‘Em Work For It: Seven Tips to Fix Your Website Navigation
Have you ever been to a website and can't figure out how to get to the information you need? Everything is all jumbled or crowded or just...
5 min read

Full Brand Strategy + Website: How It Works & How Much to Budget?
Whether you’re just starting out or deciding to rebrand, figuring out how to brand your website is a difficult process. Once committed,...
9 min read

7 Steps To Creating A Marketing Strategy You Can Love
You’re not closing sales and revenue is down. But it’s the lost opportunities that are causing the most anxiety as you watch doors...
11 min read

5 Website Metrics to Measure your Customer Journey
I see it all the time. Marketers throwing money at the wrong place at the wrong time. Instead of making their website...
8 min read

Resilience: The Key to Dealing with Today’s Chaos & Uncertainty
When the “ship hits the sand”, building emotional resilience helps us draw on our inner strengths. We learn, grow, and find ourselves on...
8 min read

What AA Taught Me About Active Listening & 7 Ways to Improve Yours
They would walk into my home with great trepidation and clammy hands. They were here for their 5th Step with me, their AA sponsor. In...
10 min read

How To Get Brand Clarity, The Right Way
Isn't relief one of the best feelings ever? Who doesn’t LOVE that feeling of reassurance and relaxation following release from anxiety or...
6 min read

Standing Out in the Quantum Marketing Age
Do miracles belong in business? You bet they do! Let me explain. Because this is key to your success going forward in this economy,...
9 min read

Building a Brand Without Soul Is a Big Mistake
You know, I didn't name my beautiful company by random thought. No, Soul Story Creative came to me. That’s right. She came to me -...
5 min read

Plant a Marketing Garden that Flourishes & Doesn't Die on the Vine
I can’t believe I’m saying this, but I’m finally doing it - I'm moving to Asheville, NC in a couple of weeks! I'm replanting myself in...
7 min read

The True Power of Authenticity in Building A Brand
It scared the hell out of me to walk up on that stage. I had been in the makeshift green room of this hotel waiting for my turn to give...
9 min read

The Most Important Question to Ask When Building a Marketing Campaign
What's the most important question to ask yourself when starting work on a new marketing project? Most of us would say : ”What am I...
3 min read

6 Takeaways From My Big Leap Move & Why You Should Care
Quite frankly it was the shock of it all. The build up and then the actual exertion it takes to catapult yourself into a new life. ...
7 min read

3 Keys to Discovering the Heart of Your Brand
Jen came to me exasperated. She was living a slow demise in a cubicle selling affiliate marketing after having an exceptional career as...
5 min read

Embrace Your Weird & Make Them Take Notice
It's time for all of us to embrace our weird! Why? Because that is the very thing that will make you stand out in a noisy marketplace! ...
3 min read

7 Powerful Places to Use Your Brand Message
The importance of brand messaging is lost on most people in business. This isn't an assumption. I hear it all the time. "Can you make me...
8 min read

They Really Don't Care about You
Here’s the truth: 82% of first-time visitors to your website take no action. Why is that? Because they are there for one reason, and one...
7 min read

Authenticity: The Secret to Building a Brand That Works In 2024
I don't know about you, but the formula for success that my parents gave me growing up may have worked then, but it sure doesn't work in...
8 min read

She Left This World Wrapped in Love & Light
Dr. Rachel left this world to go to " the most beautiful place she had ever seen ' - she said of her latest meditations before she passed...
2 min read

5 Mistakes Businesses Make that Cost Them Tons of Money
Marketers and marketing teams have always faced a lot of pressure when it comes to driving revenue & job performance. Not much has...
9 min read
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