"We don't tell you who to be, we show the world who you are."
You Should Be Leading
Disjointed Brand Red Flags:
Your website not bringing in new leads
Lost revenue & opportunities
Diminished credibility in the marketplace
Inability to adapt swiftly to market changes
Wasting time reinventing content & collateral
Brand Strategy fixes these problems.
You deserve a business that truly works for you.
For over a decade, we've empowered business leaders to streamline their operations, instill confidence, and articulate their message with clarity and passion.
With my hallmark process, growing your business becomes a joy.
And content creation becomes easier and more authentically you.
The 3 Steps to Your Soul Story Brand
Step 1: Clarify
Brand Strategy & Messaging
At this foundational stage, we begin with Power Positioning—the strategic clarity that ensures every message resonates, every offer connects, and every opportunity draws the right people to you.
What we deliver:
Your Power Positioning: We’ll pinpoint your company's unique distinction in the market, ensuring your brand has a powerful foundation.
Ideal Client Research: Using targeted market research, we’ll define your ideal customer as one you love to serve, and ensure every message resonates with them.
Business Model Clarity: We’ll align your business model with your marketing, making sure your services and revenue streams support your growth.
Customer Journey Mapping: We’ll outline the customer’s experience with your brand, from discovery to conversion, to ensure seamless interaction at every touchpoint.
Your brand story content library serves as the building blocks for all your marketing. Now your marketing works and can be tailored to your strategic plan.
Step 2: Captivate
Brand Identity & Website
Your visual brand is more important than ever.
Beyond a logo, a cohesive brand identity shapes how your business is perceived.
Phase 1: Brand Identity
Logo: Your logo is the face of your brand, a powerful symbol that reinforces your story and builds recognition.
Colors: Consistent color choices evoke emotions and help connect with your audience on a deeper level.
Fonts: Typography contributes to your brand’s personality and voice, adding professionalism and clarity to your communication .
Design: From your website to your marketing materials, every design element should align with your brand’s message.
Uniformity Across Platforms: Consistent branding strengthens your business presence and builds trust, whether through a website, digital ad, print media, or even employee uniforms.
Phase 2: Your Website
Your website should be more than just a digital brochure—it should be a dynamic platform that reflects your brand's essence and drives meaningful engagement.
Strategic Storytelling: Your website narrates your brand's journey, engaging visitors with compelling content that reflects your mission and values.
User-Friendly Design: A clean, intuitive layout allows visitors to navigate your site effortlessly, finding the information they need without frustration.
Strategic Content Placement: We position your content thoughtfully to guide visitors through your services, encouraging them to take the next step with confidence.
Responsive and Accessible: Your website will look and function beautifully across all devices, ensuring a seamless experience for every visitor.
We build marketing websites that are stunning, distinct, and that drive revenue.
Step 3: Communicate
Reach Your Audience
Launching your website gets you in the game. Now it's time to play the game.
Our vetted list of digital marketing experts and trusted partners
can handle all your digital and offline marketing, such as:
SEO
Google My Business
Email Marketing
Lead Generation Funnels
Graphics Design
Social Media Management
Podcasting Production
Video Marketing
Blogging
Youtube Optimization
Webinar Production
Virtual Assistant Services
A Few of Our Clients
What Others Are Saying
"What a huge relief! Thank you for helping me clarify our work.”
I felt supported and expertly led with Lee’s brand guide process that pulls out the gold-my distinction. Now it is easier to sell my offer, and I am more aligned with why I’m doing what I’m doing.
I use my brand guide daily. My marketing is so much easier now. We are finally getting traction!
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Mary Christa Smith
Conscious Coalitions Consulting
"In just two years, I have quadrupled my revenue and have opened my Shamanic Twist Wellness Retreat Center.
I couldn't have done this without our brand story content library and marketing plan Lee and her team built for me. My marketing is so easy now and I love my website! Business is booming in 2024!”
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Dannielle Bryan
Shamanic Twist Wellness Institute
"I secured two large long-term contracts for my CARE program within a few weeks of launching.
When I engaged Lee, we were losing contracts and had no pipeline. Having gone through the Soul Story Brand process, I relaunched in a powerful way. I love knowing I can offer to investors now with confidence and power.”
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Michelle Black
Elegrow Solutions
“Successful marketing only occurs when your brand message is compelling and strategic, and prompts your ideal customer to take action.”
- Lee Aldridge
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