"We don't tell you who to be, we show the world who you are."
You Should Be Leading
Not worrying about...
Your website not bringing in new leads
Lost revenue & opportunities
Losing credibility in the marketplace
Aren't able to respond quickly to the market changes
Wasting time reinventing content & collateral
Brand Strategy fixes these problems.
You deserve a business that works for you.
For over a decade, we've helped business leaders get their businesses running smoothly so they can make the impact they came here to make.
With our hallmark process, growing your business becomes a joy.
And your marketing becomes easier and more effective.
Build a Solid Foundation and Drive Results
Distinction & Power Positioning
We'll pinpoint your unique distinction and position in the market, ensuring your brand has a powerful foundation.
Target Audience Research
Using targeted market research, we’ll define your ideal customer and ensure every message resonates with them.
Revenue Channels Analysis
We’ll align your business model with your marketing plan, making sure your services and revenue streams support your growth.
Customer Journey Mapping
We’ll outline the customer’s experience with your brand ensure seamless interaction at every touchpoint & easy conversions.
Let's get your marketing to work like it's supposed to. Start here...
The 3 Steps to Your Soul Story Brand
Step 1: Clarify (The Roots)
At this foundational stage, we’ll help you clarify your message, define your audience, and uncover the key positioning that sets you apart from the competition. Strategically, you go to market equipped and confident.
What we deliver:
Power Positioning: We’ll pinpoint your company's unique distinction in the market, ensuring your brand has a powerful foundation.
Ideal Client Research: Using targeted market research, we’ll define your ideal customer and ensure every message resonates with them.
Business Model Clarity: We’ll align your business model with your marketing, making sure your services and revenue streams support your growth.
Customer Journey Mapping: We’ll outline the customer’s experience with your brand, from discovery to conversion, to ensure seamless interaction at every touchpoint.
Your brand story content library serves as the building blocks for all your marketing. Now your marketing works and can be tailored to your strategic plan.
Step 2: Brand Identity & Website
In 2025, your visual brand is more important than ever.
Beyond a logo, a cohesive brand identity shapes how your business is perceived.
Here’s how it works:
Logo: Your logo is the face of your brand, a powerful symbol that reinforces your story and builds recognition.
Colors: Consistent color choices evoke emotions and help connect with your audience on a deeper level.
Fonts: Typography contributes to your brand’s personality and voice, adding professionalism and clarity to your communication .
Design: From your website to your marketing materials, every design element should align with your brand’s message.
Uniformity Across Platforms: Consistent branding strengthens your business presence and builds trust, whether through a website, digital ad, print media, or even employee uniforms.
Together, these elements create a cohesive and memorable brand identity that differentiates your business and fosters lasting customer relationships.
Step 3: Reach Your Audience
After finalizing your Brand Story & Marketing Playbook, the Soul Story Creative digital marketing team of developers, designers, and lead generation experts build out your website and handle all your digital and offline marketing.
Strategy-First & Data-Driven Marketing Services
Website Development
Copywriting
SEO
Google My Business
Email Marketing
Lead Generation
Graphics Design
Social Media Management
EDDM
Podcasting Set-Up
Podcasting Production
Video Marketing
Blogging
Youtube Optimization
Webinar Production
Virtual Assistant Services
We build marketing websites that are stunning, distinct, and that drive revenue.
Our Portfolio
What Others Are Saying
"The Brand Story & Content Library offers all the compelling language we need to create our content!
There are so many choices and so many ways to use it. It has the flexibility for our members to maintain uniqueness in their messaging, in their practices, while maintaining a consistent brand message globally. It’s brilliant!"
Lynn Thomas
Founder, Arenas for Change
"What a huge relief! Thank you for helping me clarify our work.”
I felt supported and expertly led with Lee’s brand guide process that pulls out the gold-my distinction. Now it is easier to sell my offer, and I am more aligned with why I’m doing what I’m doing.
I use my brand guide daily. My marketing is so much easier now. We are finally getting traction!
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Mary Christa Smith
Conscious Coalitions Consulting
"Lee has great ideas, and a process that worked.
I felt frustrated and was at a stand still in my business. I had no idea what to do. She took the time to understand my vision for my business.
When I need to create a workshop or keynote talk, I simply go to my Brand Story Library & pull the copy I need. Now I’m booked out for the year with conference talks!”
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Kathy Magnusson
Wildewood Learning Consulting
"In just two years, I have quadrupled my revenue and have opened my Shamanic Twist Wellness Retreat Center.
I couldn't have done this without our brand story content library and marketing plan Lee and her team built for me. My marketing is so easy now and I love my website! Business is booming in 2024!”
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Dannielle Bryan
Shamanic Twist Wellness Institute
"I appreciated that Lee focused on strategy.”
We had hit a growth ceiling and I knew we needed to rebrand the website.
But we got so much more than a good-looking website. We now have a smooth-running marketing machine that integrates well with our CRM. And we have new qualified leads to follow up on daily!
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John E. Bugg
JEBCO Weather Defense,
Jacksonville, FL.
"I secured two large long-term contracts for my CARE program within a few weeks of launching.
When I engaged Lee, we were losing contracts and had no pipeline. Having gone through the Soul Story Brand process, I relaunched in a powerful way. I love knowing I can offer to investors now with confidence and power.”
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Michelle Black
Elegrow Solutions
“Successful marketing only occurs when your message is compelling and strategic and prompts your ideal customer to take action.”
- Lee Aldridge
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