Authenticity Sells:
Own Your Distinction to Connect in a Crowded Market
An online masterclass for B2B service providers and consultants in the wellness and outdoor recreation industries.
Discover a simple, effective way to elevate your marketing—especially by leveraging AI tools to work smarter, not harder.
In this 55 minute masterclass, you’ll learn about...
Distinctive Brand Positioning: Crafting a brand story that reflects your values, mission, and unique offerings to stand out in a crowded market.
Aligned, Clear Messaging: Clarifying your message to communicate your expertise effectively across all platforms and align your team around a consistent vision.
Effective, Value-Based Marketing: Implementing marketing strategies that align with your audience’s values and focus on ROI-driven outcomes.
Consistent Branding Across Platforms: Building a cohesive brand presence that resonates with your audience and inspires trust.
Simplified Marketing Processes: Using tools and frameworks (like Al prompts) to save time, streamline content creation, and keep marketing consistent.
Integrity-Driven Marketing: Creating strategies that honor your values while connecting deeply with your audience's desires.
Sustainable Growth Roadmap: Developing a holistic marketing plan that combines clarity, positioning, storytelling, and measurable action steps to drive results.
Marketing yourself naturally, without feeling salesy - operating in your distinction and power positioning - aligned, confident, and motivated.
This Masterclass Is a
Must-Attend If You Are:
Getting Lost in the Crowd: Feeling indistinguishable in a crowded market and unsure how to position your brand to stand out.
Misaligned or Confusing Messaging: Unclear messaging that leaves prospects confused about what you offer or how you’re different.
Spending on Ineffective Marketing: Frustration with wasted ad spend, social media campaigns, or websites that fail to deliver results.
Disjointed or Inconsistent Branding:Content and messaging that vary across platforms, causing confusion for both your audience and your team.
Overwhelmed by Marketing Demands: Struggling to juggle content creation, social media, and outreach while staying true to your mission, and staying in your role as leader.
Fear of Compromising Values: Worry that keeping up with trends might force you to compromise your authenticity or mission.
Stalled Growth: You’ve achieved some success but feel stuck, unsure how to scale further or break into new markets.
Spending too much time fixing and managing. Spinning your wheels and not moving forward. Then, you realize you are the bottleneck.
Losing trust with your audience or community. Worried about getting new clients, students, members because your content is unoriginal.
Limited Spots Available
Thursday, April 17, 2025 11am ET / 8 am PT / 3 pm GMT
What Others Are Saying
"Thank you for providing such informative and helpful training!"
Lee shared a solid recipe for building a brand that tells a story. I will be able to take the information shared and make valuable tweaks to my website and use it in future marketing materials. The brand story, content library! Love, love it all!.
Leah Alsbro
Eagala Certified Equine Specialist
“You are an engaging presenter!
The workshop flowed and how it all worked together like putting a puzzle together. The thought leadership structure is a great way to frame a problem-solution. I love the case study and the stories. The time went so fast!"
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Kathy Magnusson
Keynote Speaker, Trainer, Consultant
"I feel smarter about marketing and much more confident!"
I’ve been stumped and confused as to how to do marketing in my mental health practice. The clarity has been priceless. Your step-by-step approach makes so much sense. I am excited to build my brand story.
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Amanda Graham
Founder, Unbridled Way Forward
"Such great information!
I felt stuck in marketing. Now I know how to build content with a clear formula, starting with the strong foundation. I loved the examples and following along with the case study. The exercises were great and easy to work on later."
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Lesley King
Career Empowerment Coach
"A weight has been lifted off my shoulders."
I felt so frustrated that I wasn’t getting leads. After Lee’s training, I understand exactly what to do next and why. I am clear on how marketing works, and why I’ve been stuck. It’s quite simple really - if you have a great clear brand you can do marketing easier.
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Marie Mohler
Frequency Writer
"No more dread about creating content!"
You have an amazing gift to create an effortlessly authentic experience. Your workshop is so beautifully on point, giving me the exact steps to get clear on my brand message in a way that honors me, and speaks to my ideal audience, and gives me more opportunities.
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Marie Mohler
Frequency Writer
So What Are You Waiting For?
Tighten up your messaging, step out confidently, and grow your business faster with content worth listening to.
Isn't it time to solve this problem?
