Thank you for the time you spent with me pulling together my "marketing mess. It is such a relief."
- Kathryn Magnusson, Wildewood Learning Consulting
What’s Inside the Guide
This guide isn’t a worksheet or a magic formula.
It’s a self-assessment to help you understand why your brand isn’t resonating — and what to do about it.
You’ll discover:
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Why your message isn’t landing. (even with decades of experience)
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What part of your brand identity no longer reflects who you are now
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Why hustle-based marketing backfires (and what works instead)
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How to stand out with your unique story, not just content
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What to shift to finally attract high-level, soul-aligned clients
Most successful women entering their second act aren't lacking credentials — they’re lacking a way to clearly communicate their value.
Who This Guide Is For

This guide is for professionals who are coaches, consultants, or service-based leaders entering their second act with experience to share, but no clear way to say it.
If you’ve ever thought:
“I know what I do helps people... I just don’t know how to explain it.”
This guide was made for you.

Download your free self-assessment guide and
uncover what’s been getting in the way of your brand clarity.
"5 Pivots Every Successful Woman Makes in Her Second Act"
No spam. Just soul-aligned strategy that helps you move forward.
What Others are Saying
"Thank you for providing such informative and helpful training!"
Lee shared a solid recipe for building a brand that tells a story. I will be able to take the information shared and make valuable tweaks to my website and use it in future marketing materials. The brand story, content library! Love, love it all!.

Leah Alsbro
Eagala Certified Equine Instructor
"I feel smarter about marketing and much more confident!"
I’ve been stumped and confused as to how to do marketing in my mental health practice. The clarity has been priceless. Your step-by-step approach makes so much sense. I am excited to build my brand story.
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Amanda Graham
Founder, Unbridled Way Forward
"A weight has been lifted off my shoulders."
I felt so frustrated that I wasn’t getting leads. After Lee’s training, I understand exactly what to do next and why. I am clear on how marketing works, and why I’ve been stuck. It’s quite simple really - if you have a great clear brand you can do marketing easier.
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Nia Pommerenke
SeaBright Culture Solutions




