Blog & Podcast

When you optimize your website for conversions, you are playing the digital marketing correctly. But many of today’s web designers don’t have a clue about digital marketing best practices in today’s world. You’ve got to think about more than colors, logos, fonts and images. Visitors want to be engaged and get their answers fast. They don’t want to have to fish for answers, or pour through paragraphs of copy. If brand strategy is not employed, companies risk losing revenue

All my life, I've been known as someone who gets things done. It was part of my identity. The one who delivers. The one who goes the extra mile. The one whose clients always get more than they expected. That sounds like a strength. And it is — until it isn't. Until you are running on fear, anxiety and stress. Then everything unravels.

Authenticity is essential for creating the connection and gaining trust -- the trust it takes for someone to take action. Once we connect, we're golden. But in a world where many brands make fake videos and engage in deceptive practices, consumers are becoming increasingly savvy at detecting inauthenticity.

So yes — traffic is changing. But here’s the part most people miss: a drop in traffic does not mean your business has to decline. It just means you need your website and marketing to do what they were always meant to do: help the right person take the next step. This isn’t hype. It’s math. If you improve conversion by even one point, you can radically change revenue without adding a single new visitor.

Indeed, Rachel left a lasting legacy of love, laughter, and the, sometimes excrutiating, human journey of life. In 2016, my team and I had the honor of traveling to Oregon for a 4-day Business Branding Photojournalism shoot with Dr. Rachel. What a glorious trip that was! First in Portland, where she lived, we spent 2 days shooting many locations documenting. Then, we spent 2 days shooting on the spectacular Oregon coast.

We are not in the "AI is coming" era anymore. It's here. And the question isn't if you'll use it, it's how.

Branding isn’t about being everything to everyone. It’s about being the one they instantly recognize as right for them.

There’s a moment — and if you’ve lived long enough, you know it — where you just stop giving a damn about fitting in.