"The frosting doesn't matter

if the cake tastes like crap!"


Because your logo, fonts, and colors (the frosting) can’t make your business (the cake) clear, strategic and captivating.

No matter how good it looks on the outside, if you aren’t in alignment with your brand story, you are gonna have a bunch of dry, tasteless, nothing.


Developing a brand story is not simply a sweet logo or a pretty website.

 It’s what’s on the inside, the soul of your business, that creates connection in a digital world.

Reveal the essence of who you truly are – and fly.

Are you ready to bring your vision into form and feel like your brilliant, focused self?

Diana Needham
❝ Lee brings not only clarity but relief that finally my message was expressed beautifully.  And did I say that I am getting more business from this!❞



Diana Needham, The Book Shepherd.

❝ Take advantage of this chance right now to uplevel your business! It will cost more the next time around because Lee and the program are that good, that effective. You’ll be so glad you did.❞



Carmell Clark, LifeArtistTM Leader

Suzette Foster
❝ If you are looking for someone who is spiritually based to honor your needs, hold your hand through this experience, be very supportive, honest and to the point (in a good way), organized and driven to create creative and high-quality products that you’ll love and can be proud of, then Lee is your (Super) woman. I had an excellent branding experience!❞



Suzette Foster, Choose 2 Thrive

If things aren’t going for you as planned in your business…

  • if your visitors aren’t opting in for your freebie,
  • or you’re struggling with website shame,
  • or maybe your old branding is confusing your new market of ideal clients…

… then you are in the right place!

Most likely you are out of alignment with your message
and your business model.


It really shows when your online presence doesn’t reflect who you are
and how you serve your people.

Your messaging is confusing.
People can’t figure out how you can help them.
And they’re not sure if they can trust you.

60 Days to Your Kick-Ass Brand Immersion

With loving, nonjudgmental guidance, I provide the kind of setting that enables you to become your most authentic self — in your life and in your business.   You have a clear knowing of who you are, what you are doing, who you serve, and why.  All the while saving you time, money and headaches.

With clear intention, you gather all the pieces of the puzzle for the long-term rather than pouncing on the next ‘great marketing thing’ that comes along.

In just two short months, you will have transformed the way you see your business.  You’ll have a business that you are in alignment with and that is built in the correct order.

You see things differently — more simply than before.

Are you ready to align your soul purpose with your brand story, and become your most
authentically free and fantastic self?

Clarity & strategy.

Sustainable leads.

Visually captivating.

A strong website plan.

A solid sustainable brand.

Move forward in confidence.


  • Women business owners who have a desire to emerge their true soul brand who…
  • experience website shame.
  • can’t find the right words to say what you do.
  • have offers that no one is buying and/ or you don’t like delivering.
  • have spent money on marketing that didn’t pan out like you thought it would.
  • are fully committed and ready to invest in expressing your unique brilliance.


  • A strong commitment to do the weekly work.
  • Desire to be seen authentically and release self-judgment.
  • Enthusiasm, passion, and flexible ideology.
  • Ready to experience transformation in yourself and your business.
  • A clear, reliable internet connection for Zoom Video Conferencing.


  • Your kick-ass Brand and Style Guide pdf.
  • Your professionally designed Manifesto.
  • Your clear soul and marketing message.
  • Your signature speech outline.  (The single most valuable tool in your marketing!)
  • A simplified marketing plan to give you a steady stream of qualified leads.
  • The skill to write copy for emails, social media, websites, and more… easily and quickly.
  • Tips to easily creating polished marketing materials.


  • The deep joy of crystal clear clarity of your message and your purpose.
  • A solid and simple plan for a smooth running business that works for you.
  • Comfort knowing your online presence is in alignment with your authentic nature.
  • Learn to hear and trust the voice within you.
  • Clear language so that people really understand what you are about.
  • A smart marketing strategy in place that actually builds momentum, while you sleep.
  • The ability to accept new opportunities, ever increasing your abundance factor.
  • Deep confidence that there is a way ahead that is exciting and rich with possibility.
I love that you build your brand as you go.  I know me, and I needed the structure and the accountability that Lee provides in this program.  I got that, and a business that I’m excited about!
Lesli Doares

The Hero Husband Project

Spiritually emerge and strategically build your brand.


My 60 Days to Your Kick-Ass Brand Program uses a simple step-by-step process.

I help you translate who you are and the vision you have for your life into organized form.  We create a solid plan to express your brand story beautifully online.  You move forward with momentum, impacting the lives of those you came here to serve.

You have all you need within.

Hear what is seeking to emerge.

Click here to see how it works...

Join me and a small group of women like you, as week by week, I guide you in developing a personal relationship with your business.  Together, we bring your brand story into form — strategically, and in simple and practical ways, that serve you and the life you want.

This is an intensive and highly interactive program with Lee and a select group of other conscious women.

How it works:

  • In a small online group setting, share and test your ideas in real time.
  • (3) PRIVATE Brand Clarity Work Sessions with Lee.
  • Weekly Online Training, 60 minutes.
  • Weekly Creative Studio Time block for completing assignments and receive feedback.
  • Ongoing support group to practice and to refine your brand story.

NOTE: All sessions are recorded and available for download within 24 hours.

Also included:

  • Discovery questions & branding exercises.
  • Templates, handouts, video training modules, and bonuses.
  • Lifetime access to your series of Video Training Modules.

A brand story you are in deep alignment with.

A brand story that people connect with.

And yes, a brand story that makes you money and is sustainable

Kick-Off: Spiritual Authenticity and Your Brand Story

Your Brand Story emerges as you invite it to.

Your relationship and friendship with your business takes time to cultivate.

When given time, honor and invitation, you gain insight and clarity. Spirituality practice is the overlay through out your brand journey.

This is a dynamic process that keeps growing with YOU at the core.  How do we show up in truth each day?

What does ‘all-in’ really mean? All you need is within.  How do we coax it out, bring it into form?  This is the beauty and joy of a brand journey– as you discover and unfold into who you truly are, bit by bit, your brand story emerges.


Trust the process.

Your Positioning

Who are you?  And what do you stand for?

Your positioning statement is about perception.  The point of view others have.

We get to guide how people perceive us and to create and mold your business to the lifestyle and goals you have.

No one else has the same story, the same style, the same lovable quirks and personal motivations that you have.

Discover what’s true for you.  And build from there.  This is the first step.

Your Ideal Client Avatar (ICA)

What should they care about you?  Through a powerful process you will unveil the truth of who you ideal client is that guarantees resonance.

Resonance?  Birds of a feather flock together. This is the piece that allows you to reach the Sweet Spot of Marketing.

Identify with your market, understand what they value and how to articulate how you are uniquely going to solve their problem.

What are you selling anyway?  Let’s get crystal clear.

Key Messaging

Learn the #1 messaging mistake business owners make that keep them from success.

We must simplify our messaging in order to reach your Ideal Client.  It’s harder than you think, but with your sacred circle, this is where trying out your messaging like your tagline or value propositions comes in handy!

From your Avatar’s struggles, to their desires, leave this week with the words to convey who you serve and what you do.

Juicy, emotive and speaks to the heart of the matter.

Story Copywriting

Creating a clear message is the foundation of any marketing campaign.

Becoming proficient at writing in story format will be easier and your work, more effective.

Learning this skill:

  • saves you time and money in creating marketing material
  • allows you to create marketing that actually works
  • organizes your thinking so you create hassle-free marketing.

Before we can clarify our message or the message of our client, we have to understand how story works.

We handle that here.  No more re-inventing the wheel every time you have to create marketing copy, or a blog post or tweet.

Truly a valuable skill for years to come!

Your Generative Offer

Having one generative offer keeps your marketing simple, your focus narrow, and your confidence rises.

This week you will decide on your offer, learn how to price and package it.  We will write the copy for the sales page.

It’s like an ATM in your pocket!

You can really have an amazing business and it gets to be easy.

Your Marketing Strategy

We cover the Freebie Lead generating strategies, your Marketing Channels, and Video Marketing.

Learn what suits your personality and business the best and commit to that one.

You simply don’t need to do all the things unless it is juicy and fun for you.  Experience the freedom of a simple marketing strategy.


Keep it simple.

Visual Brand Perception

Images, colors, fonts, logos and design!  Finally the fun stuff.  A true experience.

It’s important to always be consistent in your brand story: your words, your message, and positioning,

But the visual experience, in alignment with your message, makes all the difference between a powerful converting brand AND one that’s DOESN’T.


Create an experience for your website visitor.

Website Planning

Knowing how to wireframe a website is not only important for creating websites that work, it’s also important to help us clarify our thinking about what our brand really offers.

People don’t read websites anymore, they scan them. This means websites need to be clean, clear, and compelling and provide a visual experience.

Most of your website should be brief summaries of key talking points generated from your completed Kick-Ass Brand Story Guide.

In this module, you will learn how to pass the Captivate Test, create a clear predictable layout, and layout your Homepage.


Boom!  Function, layout, design.  The finishing touches to your Kick-Ass Brand!


Two ways to enroll

Payment options available.

Paid in full

$ 3850

It’s time to tell your brand story.

A branded website can cost over $15,000 from a Brand agency; including brand clarity, marketing strategy, copywriting, logo and website development & design.  But you now you can get that same individualized attention plus feedback from peers, and the skills and tools necessary have your own kick-ass soul story brand, at a fraction of the cost.

Bring your ideas into form.

Clear.  Beautiful.  Strategic.  Authentically expressed.




“I had tried many times to build my brand and website with designers. Every attempt failed miserably.  This program is easily worth 3-4 times its price. You will make your money back in no time!”   – Carmell Clark

What Is Inaction Costing You?

We both know that wherever you are now, something isn’t working in your business.  If you just keep on doing what you have been doing, you’ll be in the same place a year from now, with a frustrating website and people who don’t understand your message.  And your bank account…well then there is that.

      As you decide what feels right for you…

I invite you to click here and read Lucille's story.

Lucille had an idea, a hope, and a dream.

She was out there slugging it out on her own. and she wasn’t getting clients.  What she lacked was a true understanding of what was missing.  She lacked a vision of what was possible, and the unflappable confidence to trust that her brand was emerging as genuine and strategic – a guiding hand to show her the way through the shadows of overwhelm, worry, and fear of losing her business.

The idea that people didn’t take her seriously was always in the back of Lucille’s mind.  She began to secretly doubt herself and her abilities to even be that which she so desired –  to be a brilliant contributor to people’s life success.  She overcompensated for her internal quandary by being loud and pushy.  The fear and anguish of not making it plagued her even when she distracted herself with all the “doing”, the fear was still there.

As a result of working through the process of gaining clarity and having a strategy, she understood herself so much better, became crystal clear on what drives her, and now has a solid plan to accomplish what before would have been impossible for her.

Now Lucille has transformed.  She has a deep respect for herself and what she stands for such that others feel confident in her and her offerings.  They love Lucille and trust her to guide them to their vision for their business.  Lucille now attracts the perfect ideal clients to her business on a regular basis.

Learn to listen to the voice of your heart in your business.

Shed old, limiting beliefs.

Connect with those you serve in a new way.

Feel deep confidence to charge your worth.


Emerge your kick-ass brand — frosting and all!